Most Contagious

Most Contagious

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Who are Contagious?


Contagious helps brands and advertising agencies understand and adapt to shifts in marketing, consumer culture and technology. Our dedicated consultancy division, Contagious Insider, delivers hands-on help to effect change in our clients’ companies.


Contagious Magazine, our hard-copy quarterly publication analyses the world’s most innovative brands, and learns from the people behind them. An online intelligence service, Contagious I/O is Contagious’ collaborative and fully customisable research platform. Contagious events attract delegates from the world’s smartest brands, agencies and businesses.

What is Most Contagious?


Most Contagious is an annual, uniquely curated innovation event in London staged by Contagious. Most Contagious celebrates the biggest innovations and analyses the most impactful marketing from the year to decipher what influence these will have on the immediate future for brands and advertising.


The event includes a full day conference programme, with Contagious consultants as well as expert guest speakers, a series of interactive workshops, an awards scheme, and an exhibition to showcase disruptive start-ups, innovative new technologies and the makers behind them.


For 2015 sponsorship enquiries, please email



Most speakers to be announced over the coming weeks. 


Dr Chris Brauer

Dr Chris Brauer /

Goldsmiths, University of London

Dr Chris Brauer is Director of Innovation and Founder of the Centre for Creative and Social Technologies in the Institute of Management Studies at Goldsmiths, University of London. In his multi-disciplinary research he focuses on the socio-economic impact of everyday human interactions with emerging technologies and disruptive innovations. Chris’ research projects have featured in over 400 media outlets worldwide and he is a regular guest analyst for CNN, Sky, the BBC, and CCTV.

Anna Pickard

Anna Pickard /


After a few years of blogging (back when blogging was a thing) and an academic background in Dramaturgy, Anna Pickard started writing professionally at the Guardian in 2004, a move that began the first of several frankly ridiculous career hops that led through newspapers, script-editing, blogging, TV criticism, advertising, and the games industry.


Along the way she has become a specialist in creating unusual, engaging voices that spark love and dedication: For Glitch, a beloved but now-shuttered MMO, she gave character to a world of strange butterflies and surfer pigs (working with the team that would later go on to create Slack); for Wieden+Kennedy, she brought  life to criminal cat masterminds and omniscient butter gods; For Amplify Education, she turned mathematical concepts into friendly faces. Today, as Editorial Director at Slack, she’s in charge of bringing and maintaining the energy, entertainment and charm  of a product that’s been ranked as the fastest-growing piece business software in history.


Her mother said she always hoped Anna would go into a line of work where she helped provide a voice for the voiceless, although on reflection, this may not have been precisely what she meant.

Lane Greene

Lane Greene /

The Economist

Robert Lane Greene (“Lane”) is a journalist based in London. He is the deputy editor of The World In… as well as deputy books & arts editor for The Economist, and writes a weekly language column (called “Johnson”) for The Economist online.


Previous assignments have included European business and finance, professional services and law, energy and climate, and American politics, from Berlin and New York.

Greene’s book on the politics of language, You Are What You Speak, was published by Delacorte in Spring 2011. He contributed a chapter on culture to the Economist book Megachange, and his writing has also appeared in the New York Times, Slate, the New Republic, the Daily Beast and many other places. He is an advisor to Freedom House and a member of the Usage Panel for the American Heritage Dictionary, and from 2005 to 2009 was an adjunct assistant professor in the Center for Global Affairs at New York University.


Greene was born in Johnson City, Tennessee and grew up in Marietta, Georgia. He graduated with honors from Tulane University in 1997, receiving a B.A. in International Relations and History. On a Marshall Scholarship, he completed an M.Phil. in European Politics and Society at Oxford in 1999. He is fluent in German, Spanish, French, Portuguese and Danish, and conversant in Russian, Arabic and Italian.


He is married to Eva Høier Greene, and has two sons, Jack and Henry.

Paul Kemp-Robertson

Paul Kemp-Robertson /





After graduating with a masters degree from Goldsmiths College in London, Paul started his career at corporate communications firm Maritz before helping launch shots magazine in 1990. After a spell in commercials production, Paul returned to shots and became editor in 1994. Subscriptions trebled under his tenure.
In 1998 he was appointed worldwide director of creative resources at Leo Burnett in Chicago. In 2004, Paul co-founded Contagious with shots founder Gee Thomson and media entrepreneur John Gordon.
Paul has written for publications including Business 2.0 and The Guardian, as well as co-editing D&AD’s The Commercials Book. He has appeared on BBC Radio 4’s Today Programme and his talk on alternative currencies has been viewed more than 438,000 times at

Nick Parish

Nick Parish /





An award-winning writer and editor, Nick established Contagious in North America in 2010. He runs every aspect of our North American business, including client-based consulting projects like the groundbreaking Project Fly initiative with Mondelez International. Nick has spoken at dozens of leading events including the Cannes Lions and SXSW Interactive, and his writing has been published in New York magazine, the New York Post, Advertising Age, Creativity, Flaunt, Mashable and others. He resides in Brooklyn and enjoys fly fishing, dystopian fiction and any music that sounds like it could have come from Detroit.

Katrina Dodd

Katrina Dodd /





Katrina came to a nascent Contagious in 2006 via Financial Times Management Reports and shots magazine. She became the founding editor of Contagious Feed (the precursor to I/O) a year later and helped establish our consultancy team in 2010.
Since then she’s led projects to investigate original programme formats for the BBC, scope out the retail landscape for a luxury fashion group, and delivered a six week marketing capability training course for Universal Music. Most recently she’s managed workshop sessions to provoke Random House’s marketing team, and helped a variety of agencies raise the bar on high profile client pitches.

Alex Jenkins

Alex Jenkins /





Alex Jenkins is Editor of Contagious I/O – a collaborative research platform featuring the world’s most creative, ingenious and effective brand-funded ideas. Through I/O and the Contagious Insider consultancy division, Alex works with brands such as BBC Worldwide, American Express, Diageo, Red Bull Media House and Universal Music.

Alex came to Contagious from the IPA, and prior to that he worked as a business journalist, copywriter, and film coordinator. Outside of office hours, Alex has written web comedy for Channel 4, produced an album which somehow made it into the Billboard staff choices for 2005, and had his first book published in 2008.

Patrick Jeffrey

Patrick Jeffrey /


patrick Jeffrey

Staff Writer, Contagious


Patrick is a staff writer on Contagious I/O, an online research platform that covers the most creative, effective brand-funded ideas from around the world. He is also a regular contributor to Contagious magazine, where he has conducted in-depth case studies on some of the world’s most forward- thinking brands.

Prior to his career at Contagious, Patrick worked in a London-based creative agency, where he helped to create campaigns for brands like Beck’s, Skype, Absolut and Zippo. He graduated from the University of Manchester with an MA in History.

Will Sansom

Will Sansom /



Director, Content & Strategy, Contagious Insider, cONTAGIOUS


A founding member of our consultancy team, Will leads a number of our client relationships including Nike and Red Bull, and was part of the Heineken project team that created the ground-breaking Ignite ‘smart’ bottle. He has presented at conferences around the world, including Cannes Lions, AdAsia, Spikes and the Guardian’s Changing Media Summit, and has judged at the Fab and Lovie Awards as well as the Midem festival.



Our 2015 agenda won’t be released until the end of the summer. In the meantime though, check out what we featured on last year’s programme:



We’ll look at the brands who’ve stopped talking about Big Data and started doing something with it, turning bits and bytes into actionable insights and new opportunities and pinpointing the creative and strategic advantages of data divination.



Whether putting tools in the hands of people who otherwise wouldn’t have access to them or taking a stance against social inequalities, brands are playing an increasingly active role addressing global issues. We’ll dig into how and why brands are helping people stand up and be counted.

WORLD CUP 2014 /


In Brazil, this year’s World Cup edition became known as the Cup of all Cups. For brands, however, it appeared to be a time of uncertainty and fear which led to very few memorable campaigns. Find out what happened and why, whilst gaining insights into how your brand can learn from it. And all this from the perspective of a local thinker.



Armed with hundreds of millions of users and astronomical growth projections, mobile messaging apps are fundamentally changing the communications landscape. We’ll show you how you can become part of this radical new conversation.

Cities /


The idea of the smart city is moving from a series of experiments to an everyday reality. Councils, organisations and tech companies are now using sensors to ease traffic congestion, combat rising pollution levels and improve safety. This year, by harnessing technology and data, brands have actively helped citizens by making their lives happier, healthier and smarter.

content /


2014 was the year that brands finally got it right when it came to content, nailing distribution and storytelling to create properties that had as much appeal as unbranded content. This content captured audiences because instead of pushing product, brands focused on showcasing their values and personality, delivering truly memorable moments.





08:45 – WELCOME
Paul Kemp-Robertson & Nick Parish, Contagious


Will Sansom, Contagious


09:10 – CONTENT
Alex Jenkins & Chloe Markowicz, Contagious
Tobias Nordstrom, Forsman & Bodenfors
Melissa Coker, Wren


Matt Isaacs, Essence
Nadia Shouraboura, Hointer
Neil Merry, BleepBleeps




Paul Kemp-Robertson & Nick Parish, Contagious


Patrick Jeffrey, Contagious


11:25 – DATA
Chris Barth, Contagious

Renato Rossi, Unilever & Malin Hanas, Razorfish

Kaoru Sugano, Dentsu


Daniel Becerra, BuffaloGrid


Robin Bordoli, Marketo
Paul Kemp-Robertson & Nick Parish, Contagious




1:20 – 1:40 Workshop: ‘How to Have a Two-Way Love Affair with 75 Million Users: The MyFitnessPal Story’

Tara-Nicholle Nelson, MyFitnessPal



Paul Kemp-Robertson & Nick Parish, Contagious


2:05 – WORLD CUP

Janaina Borges , Contagious

Tom Ramsden, Adidas


2:35 – CITIES

Tara Hirebet, Contagious


2:50 – THE WORLD IN 2015

Daniel Franklin, The Economist



Daria Koreniushkina, Fairphone

Micha Benoliel, Firechat

Tim Brown, Three Over Seven





Katrina Dodd, Contagious

Emad Nadim, Kenco, Mondelez

Mark Woerde, LEMZ




5:25 –WRAP UP

Paul Kemp-Robertson & Nick Parish, Contagious




7:00 – END




We’re so excited to have these awesome companies exhibiting. More to be announced over the next few weeks!


Blaze /

Blaze create beautiful and innovative products for urban cyclists. Their flagship product, the Laserlight, is a revolutionary device tackling the most common cause of cyclist fatality – being caught in the blind spot, or a vehicle turning across an unseen bike. The Laserlight is a front light (required by law) but which also has a green laser that projects the symbol of a bike down onto the road ahead. It alerts drivers in front of the bike of its presence, preventing them turning across its path. The Laserlight gives the cyclist a bigger footprint on the road, allowing it to be seen in time, and when it is otherwise invisible.


Blaze began as Founder and CEO Emily Brooke’s university project just three years ago. Since then  they have fulfilled one of the first successful Kickstarter campaigns in the UK, have a team based in  East London with manufacturing in Shenzhen, have raised seed investment from the likes of Index Ventures and the Branson family and their flagship product is shipping around the world to 51 different countries. They are also stocked in every Evans Cycles store in the UK as well as some key retailers abroad, such as the MoMA Design Store in NYC and Mission Bicycles in San Francisco. The Laserlight is the first in a range of products for Urban Cyclists from Blaze.


Blaze were featured in issue 42 of Contagious Magazine as a Small But Perfectly Formed company.

Blaze /

BLAZE bus 02


Musio /

Meet Musio, the World’s First Artificially Intelligent Robot


AKAStudy (AKA), the leading technology company in machine learning and natural language processing, has created the first, true Artificial Intelligence (A.I.) device, available for purchase on Indiegogo. Musio carries on conversations and remembers what it is told; it can tell jokes, provide calendar reminders, share emotions, and communicate with surrounding objects and devices.
Musio’s human-level intelligence has the capacity to learn new phrases, ideas, and information the more you interact with it. This means that over time, Musio behaves less like an artificially intelligent machine and more like a friend who can interact with you socially and talk to you about your favorite books, restaurants, or sports teams.
“AKA’s international team of engineers, machine learning specialists, data scientists, and linguists have worked on creating Musio for years,” said Raymond Jung, CEO of AKA. “It’s been our mission to create an A.I. robot for the average consumer that can think on its own and facilitate an interactive learning environment. We’re excited to pioneer the future of this technology.”


Originally conceived as a tool to help Asian children learn English, Musio has evolved into a multifaceted, highly functioning “friend” to children and adults alike. People of all ages can play, interact and learn with Musio. A more advanced component allows developers to take engagement to a more sophisticated level, enabling them to transform their surroundings into a smart home by programming Musio to communicate with nearby devices and objects.

Musio /



what3words /

what3words is a new global location referencing system based on a global grid of 3mx3m squares where each square has been pre allocated with a fixed and unique 3 word address.


3 words are easier to remember and communicate than any other coordinate or alphanumeric systems and it is quicker and cheaper to implement than a street addressing system.


75% of the world suffers from inconsistent, complicated or inadequate addressing systems affecting aid delivery, financial inclusion & legal recognition.


Even in countries with advanced systems, people get lost, packages aren’t delivered and businesses aren’t found.


Poor addressing is very & annoying in developed countries and it limits social & economic growth in  developing ones, often costing lives.


Our technology is being integrated into businesses, apps & services to improve efficiency, customer experience, drive growth and save lives.


what3words has given everyone, everywhere and everything a simple address.

what3words /


The Small But Perfectly Formed Award


Sponsored by EssenceLogo_White_on_transparency40


As more large companies incorporate incubator and accelerator units in their businesses, much can be learnt from fledging companies with innovation in their blood.


The Most Contagious Startup: Small But Perfectly Formed Award, is devoted to Contagious’ favourite startup of the year, selected for their overachievements in terms of investment and growth, and their willingness to disrupt their sector or even to create a whole new category.


Last year’s Most Contagious Startup was awarded to retail infrastructure innovators, Hointer.


Hointer’s founder and CEO, Nadia Shouraboura above, accepting the award at Most Contagious 2014.



The Most Contagious conference was superbly organized, packed with great people to meet and beautiful digital content to watch. I liked that at the conference the focus on innovation and creativity was smartly intertwined with the delivery of tangible business results. Also many thanks to Contagious for the  Most Contagious Startup Award 2014. My team and I celebrated it dancing all night back home in Seattle.’

- Nadia Shouraboura, CEO & Founder, Hointer


Tickets to Most Contagious 2015 are on sale now!


Early Bird Single / £650

Early Bird Group 3 for 2 / £1300

Early bird tickets are available until 31 August only


Standard Single / £800

Standard Group 3 for 2 / £1600



Contagious Magazine and/or I/O subscribers are entitled to a 10% discount on all tickets. Email to book.




King´s Place / London 51.53488,-0.12166 90 York Way, London, N1 9AG, United Kingdom



For those travelling from far away lands, we’ve secured rooms at nearby hotels at discounted rates.

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