Most Contagious

Most Contagious


Official Media Partner


Who are Contagious?


Contagious helps brands and advertising agencies understand and adapt to shifts in marketing, consumer culture and technology. Our dedicated consultancy division, Contagious Insider, delivers hands-on help to effect change in our clients’ companies.


Contagious Magazine, our hard-copy quarterly publication analyses the world’s most innovative brands, and learns from the people behind them. An online intelligence service, Contagious I/O is Contagious’ collaborative and fully customisable research platform. Contagious events attract delegates from the world’s smartest brands, agencies and businesses.

What is Most Contagious?


Most Contagious is an annual, uniquely curated innovation event in London staged by Contagious. Most Contagious celebrates the biggest innovations and analyses the most impactful marketing from the year to decipher what influence these will have on the immediate future for brands and advertising.


The event includes a full day conference programme, with Contagious consultants as well as expert guest speakers, a series of interactive workshops, an awards scheme, and an exhibition to showcase disruptive start-ups, innovative new technologies and the makers behind them.


For 2015 sponsorship enquiries, please email




Daniel Bonner

Daniel Bonner /


Daniel Bonner

Chief Creative Officer, Razorfish


Daniel joined Razorfish in 2011 and is responsible for the creative leadership of the agency globally – His focus is firmly on the work and on key client business, creative excellence and talent management.


Daniel strongly believes that advertisers and brands should not be making people want things but making things that people want.

To do this organisations require transformational thinking, ideas, storytelling, interaction, digital products and utility driven services if they are to keep the promise they make to their audiences and play a meaningful and indispensable role in their lives.


One of the worlds most awarded Creative Directors, in 2010 Daniel was recognised as the UK’s No.1 Digital Creative Director by Campaign and in the same year invited to become a Fellow of the Royal Society of Arts in recognition of his contribution to excellence in digital advertising. In 2012 he was invited to become an Executive Member of the International Academy of Digital Arts and Sciences (IADAS). Most recently in 2014 Campaign magazine named Daniel in the top 20 Creative Directors in the UK for the third consecutive year, he was also recognised that year as one of the worlds Top 50 content marketers. In 2015 the British Interactive Media Association named Daniel once again in their annual showcase of the digital industry’s brightest stars.

Giles Hedger

Giles Hedger /

Leo Burnett

Giles Hedger /

Chief Strategy Officer, Leo Burnett London & Worldwide


Giles Hedger joined Leo Burnett in September 2008 as Chief Strategy Officer. He leads one of the largest and most diverse planning departments in London and is helping the Leo Burnett Group realise its vision of being the destination agency for populist brands.



Dennis Maloney

Dennis Maloney /


Dennis Maloney

Chief Digital Officer, Domino’s


Since joining in January 2010, Dennis has been responsible for overseeing Domino’s digital experience and digital marketing teams. These teams lead all user experience development for Domino’s ordering platforms, as well as for all emerging digital innovation projects. He has led the introduction of several innovative new digital marketing capabilities, including the development of the iPhone, Android and iPad ordering applications, the development and launch of voice ordering, and most recently, the launch of the AnyWare suite of ordering technologies, including Emoji Ordering. Maloney has been instrumental in growing Domino’s online sales more than threefold, to almost half of total U.S. sales, which accounts for more than $2B annually.

Miki Agrawal

Miki Agrawal /





Miki Agrawal is a serial social entrepreneur. She was a recipient of the 2013 Tribeca Film Festival’s “Disruptive Innovation Award” and named 2013’s Forbes’ “Top 20 Millienials On a Mission.” Most recently she was named Levo League’s 2015 list of 100 millennials reinventing the world in which we live.


She is the founder of the farm-to-table, gluten-free pizza concept called WILD in NYC, and 2015 marks her 10-year anniversary since the restaurant’s inception.


Miki is the Co-Founder and CEO of THINX, a high-tech underwear solution for women with periods. She and her partners also teamed up with AFRIpads in Uganda to get millions of girls back in school by funding a pack of washable cloth pads for every pair of THINX underwear sold.


Miki’s newest undertaking is a company called TUSHY which is bringing bidet attachments to America, while helping to solve the global sanitation crisis (where 40% of the world don’t have access to toilets or sanitation).


Harper Collins published her book “DO COOL SH*T” on entrepreneurship and lifestyle design which hit #1 on Amazon’s Bestsellers list. Do Cool Sh*t has grown into a 5-Day Business Bootcamp to help rocket ship people’s ideas into real, tangible businesses in 5 days flat.


Miki is an identical twin, half-Japanese, half-Indian French Canadian, former

professional soccer player and graduate of Cornell University. She can sometimes be found DJ-ing  around the world  as part of the DJ Duo Me2Me2.


Miki embodies the essence of social entrepreneurship.


Nils Leonard

Nils Leonard /

Grey London




As Chief Creative Officer of Grey London, Nils Leonard has overseen seven of the most profitable and awarded years in the agency’s 52 year history. In 2014, his commitment to creativity and innovation, talent and culture, culminated in Grey being named D&AD’s most awarded UK agency, IPA Effectiveness Agency of the Year, Campaign’s Network of the Year and Direct Agency of the Year at the BIG awards. He was also promoted, becoming one of the youngest agency Chairman in the world.


A creative champion, agitating for change in the industry, he is on the board of trustees of D&AD, one the Sunday Times’ 500 most influential people in the UK, and has been voted into The Hospital Club’s hClub 100 – celebrating the most influential and innovative people working in the creative industries in Britain today.

Dr Erin Marie Saltman

Dr Erin Marie Saltman /

Institute for Strategic Dialogue

Dr Erin Marie Saltman

Senior Counter Extremism Researcher, Institute for Strategic Dialogue


Dr Erin Marie Saltman is a Senior Counter Extremism Researcher at the Institute for Strategic Dialogue. She oversees research and project development on ISD’s Women and Extremism (WaE) programme as well as the Youth Civil Activism Network (YouthCAN). Both networks bring together civil society activists with tech and creative sectors to scale up innovation and credible voices within the counter-extremism field. Erin’s background and expertise includes both far-right and Islamist processes of radicalisation, counter-extremism and political socialisation. She regularly advises governments and security sectors across Europe and North America on issues related to online extremism and the role of the internet in radicalisation.

Kent Ngo

Kent Ngo /



Co-Founder, FoPo


How would you solve world hunger? Engineer student Kent and his team mates set out to answer this question in November 2014 and their solution… was simply to collect and dry ugly and almost expiring fruits! Now they are collaborating with the Philippine government to check the possibilities of using dried fruits as a source of nutrients for humanitarian aid and in contact with fruit suppliers and potential distributors globally.



Christine Cattano

Christine Cattano /


Christine Cattano

Executive Producer, Framestore’s Virtual Reality Studio


Christine Cattano is Executive Producer within Framestore’s Virtual Reality Studio, based in New York. In her two+ years at Framestore she has actively grown her department from an interactive arm of the company into a dedicated studio focused on virtual reality, building an infrastructure to support this exciting new creative technology while still in its infancy.

Leading a team of highly creative minds, Cattano has been at the forefront of some of Framestore’s most pioneering projects. Cattano joined Framestore in April 2013 as Senior Producer, serving as production lead for all digital and integrated projects. Her previous role at boutique marketing agency Campfire incorporated production for multi-platform, cross-channel initiatives, for brands including National Geographic Channel, HBO and Harley-Davidson. At Framestore, notable projects have included the highly-awarded Game of Thrones ‘Ascend the Wall’ experience, Volvo Reality and Merrell ‘Trailscape’.


Driven by the consistent new challenges of such a new technological field, Cattano will continue to develop VR strategies both internally and with a growing roster of clients, maintaining Framestore’s already impressive project count whilst growing the Studio’s reputation for innovation and skill, endeavoring to push the medium forward as a whole.


Christine has recently shared her VR expertise with publications including FortuneContagiousWiredAdAge and Shots, and made Business Insider’s 30 Most Creative People in Advertising list for 2015.

Andrew Lincoln

Andrew Lincoln /


Andrew Lincoln

VP, Creative Director, CP+B


Andrew has been a part of leading CP+B’s relationship with Domino’s for the past six years. In the process, he has helped the brand break industry sales growth records and change its perception, to as NPR put it, “A tech company that happens to sell pizza.” Some of his favorite moments along the way include the Cannes Lions Titanium Grand Prix winning emoji ordering campaign, the uncommonly honest and transparent Pizza Turnaround campaign, the Domino’s iPad ordering app, the voice ordering pizza robot, DOM, and the uncensored look at pizza making with Domino’s Live.


At CP+B Andrew has also led projects for KRAFT Macaroni and Cheese, introduced the brand spokesperson, Captain Obvious, and launched notable tech innovations like EpicMix, the gamified mountain ski experience for Vail Resorts. In 2012, Business Insider named Andrew one of the “30 most creative people in Advertising under 30”. Most recently, he added creative leadership duties for the cycling industry leader Pearl Izumi. Appropriately, when Andrew isn’t in the office you can find him on his bicycle racing on the national amateur circuit.

Dr Bernie Hogan

Dr Bernie Hogan /

Internet Institute at Oxford University

Bernie Hogan

Research Fellow, Internet Institute at Oxford University


Dr Bernie Hogan (PhD University of Toronto) has been a Research Fellow at the University of Oxford’s Internet Institute for seven years. His focus is on digital identity and social networks, particularly networks across social media. He has been the recipient of numerous academic awards including Best Dissertation from the International Communication Association’s section on Technology. His work has been published in top tier academic journals such as Social Networks, Energy Policy and the Annals of the Association of American Geographers. Bernie has also been featured on numerous TV and video programmes including the BBC morning show, Newsnight, ITV News, and Vice magazine’s Love Bytes. Lately, he’s been thinking about how we express ourselves visually, either through networks, photos or emoji, and how we define our relationships to other people.

Anna Pickard

Anna Pickard /





After a few years of blogging (back when blogging was a thing) and an academic background in Dramaturgy, Anna Pickard started writing professionally at the Guardian in 2004, a move that began the first of several frankly ridiculous career hops that led through newspapers, script-editing, blogging, TV criticism, advertising, and the games industry.


Along the way she has become a specialist in creating unusual, engaging voices that spark love and dedication: For Glitch, a beloved but now-shuttered MMO, she gave character to a world of strange butterflies and surfer pigs (working with the team that would later go on to create Slack); for Wieden+Kennedy, she brought  life to criminal cat masterminds and omniscient butter gods; For Amplify Education, she turned mathematical concepts into friendly faces. Today, as Editorial Director at Slack, she’s in charge of bringing and maintaining the energy, entertainment and charm  of a product that’s been ranked as the fastest-growing piece business software in history.


Her mother said she always hoped Anna would go into a line of work where she helped provide a voice for the voiceless, although on reflection, this may not have been precisely what she meant.

Giles Rhys Jones

Giles Rhys Jones /


Giles Rhys Jones

Marketing Director, what3words


Giles left advertising after 20 years, the last 10 as global digital strategy director at Ogilvy & Mather Worldwide, to join a 5 person tech startup trying to change the world for the better by addressing it all with just 3 words. 1 year later the judicious spend of a tiny budget has delivered a new strategy, identity, site and app as well as a Cannes Lion Grand Prix, $3 million investment, coverage in the FT, BBC, Guardian, WIRED and an invite to the World Economic Forum and 10 Downing Street. We are now being used in over 170 countries and the system is enabling people to make deliveries in the favelas & townships, to identify and service water points & mosquito traps and help people meet at music festivals and sports events. It is a lot of fun.

Matt Isaacs

Matt Isaacs /


Matt Isaacs

Founding Partner and Executive Chairman, Essence


In 2005, Matt co-founded Essence, the global digital agency with six international offices and clients including Google, the Financial Times and Method. He started his career in strategy consulting, advised the executive team of internet bank Egg which went from launch to £1.3bn IPO in just 4 years. Matt then spent 5 years client side as a CMO where he met his co-founders and finally started Essence – the digital agency he had wanted but couldn’t find as a client.Essence’s mission to “make advertising more valuable to the world” feels more challenging and yet more relevant than ever.

Emily Brooke

Emily Brooke /


Emily Brooke

Founder, Blaze


Physicist – bicyclist – designer – entrepreneur. Emily began reading Physics at Oxford University but left to pursue Design in Brighton and Milan, before winning an entrepreneurial scholarship in America.  At university Emily created a radical innovation set to drastically improve cyclists’ safety and started her own company Blaze to make it a reality. The Laserlight tackles the greatest cause of cyclist fatality, which is being caught in the blind spot, or a vehicle turning across an unseen bike, by using a laser to project the symbol of a bike ahead of a cyclist.  Built into a front white light, it gives the bike a bigger footprint on the road and prevents divers ahead form turning across its path. Three years on and after a successful Kickstarter campaign, Blaze have a team based in East London, manufacturing in China, have raised approximately £1.5M in investment from the likes of the Branson Family and Index Ventures and their flagship product, the Laserlight is shipping to 52 different countries around the world. Blaze’s proprietary technology has now been tested in London by TfL and recently integrated into the Santander Cycles, helping more cyclists remain visible and safe on our streets.

Dr Chris Brauer

Dr Chris Brauer /

Goldsmiths, University of London




Dr Chris Brauer is Director of Innovation and Founder of the Centre for Creative and Social Technologies in the Institute of Management Studies at Goldsmiths, University of London. In his multi-disciplinary research he focuses on the socio-economic impact of everyday human interactions with emerging technologies and disruptive innovations. Chris’ research projects have featured in over 400 media outlets worldwide and he is a regular guest analyst for CNN, Sky, the BBC, and CCTV.

Lane Greene

Lane Greene /

The Economist




Robert Lane Greene (“Lane”) is a journalist based in London. He is the deputy editor of The World In… as well as deputy books & arts editor for The Economist, and writes a weekly language column (called “Johnson”) for The Economist online.


Previous assignments have included European business and finance, professional services and law, energy and climate, and American politics, from Berlin and New York.

Greene’s book on the politics of language, You Are What You Speak, was published by Delacorte in Spring 2011. He contributed a chapter on culture to the Economist book Megachange, and his writing has also appeared in the New York Times, Slate, the New Republic, the Daily Beast and many other places. He is an advisor to Freedom House and a member of the Usage Panel for the American Heritage Dictionary, and from 2005 to 2009 was an adjunct assistant professor in the Center for Global Affairs at New York University.


Greene was born in Johnson City, Tennessee and grew up in Marietta, Georgia. He graduated with honors from Tulane University in 1997, receiving a B.A. in International Relations and History. On a Marshall Scholarship, he completed an M.Phil. in European Politics and Society at Oxford in 1999. He is fluent in German, Spanish, French, Portuguese and Danish, and conversant in Russian, Arabic and Italian.


He is married to Eva Høier Greene, and has two sons, Jack and Henry.

Abla Fahita

Abla Fahita /

Abla Fahita


Abla Fahita is an Egyptian celebrity and Internet millionaire. Her puppet character has fueled media stories around the world, charting the extraordinary rise to fame of this witty widow from a housewife all the way to being a showbiz sensation.


Part diva, part controversial commentator on Egyptian social issues, Abla expresses her ideas on surprising topics, with an equally unexpected use of vocabulary.

No stranger to the spotlight, Abla’s collaboration with famous Arab musician, Hassan Elshafei, saw them produce and feature in the Middle East and North Africa region’s 2014 summer hit single “Mayestahlushi” which has been viewed online more than 12 million times.


Never one to let an opportunity slip through her fabric fingers, when the world of live entertainment beckoned, Abla launched her own chat show, Live From El Duplex in April 2015. Within weeks, the unprecedented adult comedy show, sat at #2 in Egypt’s nationwide TV viewer ratings. Abla’s creation of a new business model for the advertising industry, saw her being awarded a Titanium at Cannes Lions earlier this year. El Duplex’s second season of live entertainment, airing October 2015.

Paul Kemp-Robertson

Paul Kemp-Robertson /





After graduating with a masters degree from Goldsmiths College in London, Paul started his career at corporate communications firm Maritz before helping launch shots magazine in 1990. After a spell in commercials production, Paul returned to shots and became editor in 1994. Subscriptions trebled under his tenure.
In 1998 he was appointed worldwide director of creative resources at Leo Burnett in Chicago. In 2004, Paul co-founded Contagious with shots founder Gee Thomson and media entrepreneur John Gordon.
Paul has written for publications including Business 2.0 and The Guardian, as well as co-editing D&AD’s The Commercials Book. He has appeared on BBC Radio 4’s Today Programme and his talk on alternative currencies has been viewed more than 438,000 times at

Nick Parish

Nick Parish /





An award-winning writer and editor, Nick established Contagious in North America in 2010. He runs every aspect of our North American business, including client-based consulting projects like the groundbreaking Project Fly initiative with Mondelez International. Nick has spoken at dozens of leading events including the Cannes Lions and SXSW Interactive, and his writing has been published in New York magazine, the New York Post, Advertising Age, Creativity, Flaunt, Mashable and others. He resides in Brooklyn and enjoys fly fishing, dystopian fiction and any music that sounds like it could have come from Detroit.

Katrina Dodd

Katrina Dodd /





Katrina came to a nascent Contagious in 2006 via Financial Times Management Reports and shots magazine. She became the founding editor of Contagious Feed (the precursor to I/O) a year later and helped establish our consultancy team in 2010.
Since then she’s led projects to investigate original programme formats for the BBC, scope out the retail landscape for a luxury fashion group, and delivered a six week marketing capability training course for Universal Music. Most recently she’s managed workshop sessions to provoke Random House’s marketing team, and helped a variety of agencies raise the bar on high profile client pitches.

Will Sansom

Will Sansom /



Director, Content & Strategy, Contagious Insider


Will leads Contagious Insider, the dedicated consultancy division of Contagious Communications that partners with some of the world’s most progressive companies to help them to do braver, more innovative work, more Contagious work.


He manages relationships for a diverse selection of clients including Nike, Mondelēz International and Red Bull. He was also part of the team that helped Heineken create the world’s first smart beer bottle – the Cannes Lions-winning Ignite project.
He speaks regularly at conferences across the world, including Cannes Lions, AdAsia, Spikes, Dmexco, IMMAP, Midem and the Guardian’s Changing Media Summit and has judged for the Fab and Lovie awards.

Chloe Markowicz

Chloe Markowicz /


Chloe Markowicz

Deputy Editor, Contagious I/O, Contagious


Chloe Markowicz is Deputy Editor of Contagious I/O – a bespoke intelligence resource that delivers strategic insight into brands and agencies around the world. In addition to I/O, Chloe contributes to Contagious magazine, providing in-depth case studies on major global brands, company profiles and trend analysis features. She also regularly delivers tailored trend briefings.

Prior to Contagious, Chloe was a technology reporter at PRWeek, and following a stint in China at the Shanghai World Expo, worked as a freelance journalist for a diverse selection of publications from Restaurant Magazine to Vanity Fair.


Chloe holds an MSc in Gender and Media from the London School of Economics, as well as an MA in Magazine Journalism from City University.

Lucy Aitken

Lucy Aitken /



Senior Writer, Contagious


Lucy has been writing for Contagious since it launched in 2004. Prior to that, she was Special Reports Editor at Campaign and Associate Editor at M&M Global. She has also contributed to a variety of publications including The Guardian, The Independent and Management Today.

Patrick Jeffrey

Patrick Jeffrey /


patrick Jeffrey

SENIOR Writer, Contagious


Patrick is a staff writer on Contagious I/O, an online research platform that covers the most creative, effective brand-funded ideas from around the world. He is also a regular contributor to Contagious magazine, where he has conducted in-depth case studies on some of the world’s most forward- thinking brands.


Prior to his career at Contagious, Patrick worked in a London-based creative agency, where he helped to create campaigns for brands like Beck’s, Skype, Absolut and Zippo. He graduated from the University of Manchester with an MA in History.

Emily Hare

Emily Hare /





Emily is managing editor at Contagious, identifying and analysing the most important developments that are driving marketing, business, design, technology and creativity. She is currently a scholar in the prestigious 2015/16 Marketing Academy. Emily joined Contagious as an Intern back in 2005, after studying English at Exeter and a GAP year spent teaching in China. She has judged at London Innovators Awards and D&AD New Blood, serves on Superbrands’ Consumer council. She is a member of Bloom and mentors at School of Communication Arts 2.0.

Alex Jenkins

Alex Jenkins /





Alex Jenkins is Editor of Contagious Magazine & Contagious I/O – a collaborative research platform featuring the world’s most creative, ingenious and effective brand-funded ideas. Through I/O and the Contagious Insider consultancy division, Alex works with brands such as BBC Worldwide, American Express, Diageo, Red Bull Media House and Universal Music.

Alex came to Contagious from the IPA, and prior to that he worked as a business journalist, copywriter, and film coordinator. Outside of office hours, Alex has written web comedy for Channel 4, produced an album which somehow made it into the Billboard staff choices for 2005, and had his first book published in 2008.


Please note, the agenda is subject to change

Brands of the Year /

Two of the advertising industry’s most contagious brands of the year join us on stage to reveal the mechanics and the magic behind their success. Domino’s focus on speed and ease of ordering reached its zenith with a single tweeted emoji and won it the Cannes Lion Titanium award. Volvo took its ‘people first, cars second’ philosophy to the streets with a can of spray paint, winning it two Grand Prix in the process.

AI /

Artificial intelligence: we’ve all heard the hype. But let’s cast aside Hollywood’s apocalyptic predictions for a moment. What does the Rise of the Machines actually mean for our industry? We’ll assess the impact that this new digital era will have on marketing and purchase decisions over the next five years, and show you the smartest brands that are already using algorithms to their advantage today.

Evolution of Communication /

72% of 18-25 year olds in the UK find it easier to express emotion in pictures than the written word. From emoticons, to emojis, to stickers, the way that people are communicating is becoming increasingly visual. Is your brand fluent in emoji?

VR /

A perfect storm of investment, creative briefs and headset launches means that marketers now see Virtual Reality as a real opportunity rather than a virtual gimmick. We’ll explore the key players, best work and creative opportunities for brands in this exciting space.

Mobile Video /

Consumer demand and a host of new players in the space, including Periscope, Snapchat and Facebook, are ushering in a golden age of video. We’ll freeze frame to examine what’s going on right now and fast forward to see where the opportunities lie for brands.

Unexpected Environments /

From selling airline tickets at the supermarket to dog food at the airport, some brands are now identifying unusual places to market their products to create greater cut-through. We’ll share examples of brands that have successfully promoted themselves in locations away from their competitive set, giving them an instant advantage.


Most Contagious Debate / Are Algorithms Killing Creativity?


Marketing may be a creative industry, but it is an industry nonetheless. And surely progression in industry is about making things better, faster and cheaper? An increasing proportion of the complete marketing process is becoming automated, with self-learning algorithms now relieving us of everything from media buying to content creation. And yet in this inexorable quest for efficiency, are we in danger of reducing marketing to a mechanised Battle Royale in which bots joust for share of wallet on behalf of commoditised brands? And what place does human creativity have – if any – in an industry where emotional resonance could become redundant?


At Most Contagious 2015, our Contagious Insider consultancy team will be facilitating an intensive lunchtime debate – sponsored by Razorfish – designed to tackle the question our entire industry is asking: are algorithms killing creativity? We have assembled a panel of thought-leaders to provide their uniquely-informed expert perspectives on the collision of art and science. And we’ll also be calling on you to help interrogate this tricky but essential topic. This is the Most Contagious Debate.


Sponsored by

RF-HFT-White_RGB copy







09:15 – WELCOME

Paul Kemp-Robertson & Nick Parish, Contagious




Paul Kemp-Robertson & Nick Parish, Contagious

Dr Erin Saltman, Institute for Strategic Dialogue




Anna Pickard, Slack

Bernie Hogan, Internet Institute at Oxford University




Matt Isaacs, Essence

Pitch #1 / Blaze

Pitch #2 / Dolfi







Lucy Aitken, Contagious




Nils Leonard, Grey London





Pitch #3 / what3words

Pitch #4 / Nebia

Pitch #5 / FoPo



12:25 – V.R.

Katrina Dodd & Emily Hare, Contagious

Christine Cattano, Framestore



Paul Kemp-Robertson & Nick Parish, Contagious







Daniel Bonner, Razorfish

Giles Hedger, Leo Burnett

Will Sansom, Contagious



Paul Kemp-Robertson & Nick Parish, Contagious




Alex Jenkins, Contagious




Dennis Maloney, Domino’s & Andrew Lincoln, CP+B







3:35 – THE WORLD IN 2016

Lane Greene, The Economist




Pitch #6 / OneDrop

Pitch #7 / Club Internet

Pitch #8 / THINX







Chloe Markowicz, Contagious



4:40 – A.I.

Patrick Jeffrey, Contagious

Dr Chris Brauer, Goldsmiths University






5:25 – WRAP UP

Paul Kemp-Robertson & Nick Parish, Contagious






7:00 – END


Most contagious EXHIBITORS


Pretender Motion by UNIT9

Pretender Motion by UNIT9 /

Pretender Motion is the first motion output wearable device funded by the UK government and developed by Emmy award winning Innovation company UNIT9. Inspired by witchcraft and developed with science, the device allows a game to control another person’s body creating an additional layer of immersiveness for VR.



THINX is committed to breaking the taboo surrounding menstruation.


We see a world where no woman is held back by her body. We will work proudly and tirelessly until every single girl has an equal opportunity for the brighter future she deserves.


By reimagining feminine hygiene products to provide support, comfort, confidence, and peace of mind, we aim to eliminate shame, empowering women and girls around the world. Our underwear is made at a family-run factory that has an outstanding commitment to providing supplementary education and training to its female employees, empowering them to become leaders in their communities.



FoPo /

FoPo gives new life to expiring fruits & veggies from groceries by drying & powdering them, saving food waste & help end world hunger.

ROMY Paris

ROMY Paris /

A new cosmetics gizmo can whip up hyper-personalised facial moisturiser to meet a user’s changing skincare needs. Figure, the brainchild of Paris-based startup Romy Paris, combines a basic serum with capsules containing different active ingredients with varying skincare benefits. Users slot capsules into the machine each day in exactly the same way they would a Nespresso at home coffee machine.


To begin, users must download and open an accompanying app and fill out a questionnaire detailing their habits, lifestyle and skin type. The app will create a real-time beauty diagnostic, taking into account the local weather, the amount of pollution in the air, the temperature and data from any connected health wearables. After analysing the skin’s needs on that particular day, the app will recommend a combination of capsules that will help keep it in optimum condition.




ROMY Paris /




MPC Creative, the innovation and content arm of global VFX studio MPC, have developed an installation to help showcase ‘ACE’, an animated character engine developed to bring 3D production into the real-time advertising space.


ACE allows brands and agencies to create and distribute 3D animated content for social media platforms within minutes. Play with the installation, have a go with the app and see for yourself how ACE can enable agencies and brands to get better, faster and more creative social media content.


Blaze /

Blaze create beautiful and innovative products for urban cyclists. Their flagship product, the Laserlight, is a revolutionary device tackling the most common cause of cyclist fatality – being caught in the blind spot, or a vehicle turning across an unseen bike. The Laserlight is a front light (required by law) but which also has a green laser that projects the symbol of a bike down onto the road ahead. It alerts drivers in front of the bike of its presence, preventing them turning across its path. The Laserlight gives the cyclist a bigger footprint on the road, allowing it to be seen in time, and when it is otherwise invisible.


Blaze began as Founder and CEO Emily Brooke’s university project just three years ago. Since then  they have fulfilled one of the first successful Kickstarter campaigns in the UK, have a team based in  East London with manufacturing in Shenzhen, have raised seed investment from the likes of Index Ventures and the Branson family and their flagship product is shipping around the world to 51 different countries. They are also stocked in every Evans Cycles store in the UK as well as some key retailers abroad, such as the MoMA Design Store in NYC and Mission Bicycles in San Francisco. The Laserlight is the first in a range of products for Urban Cyclists from Blaze.


Blaze were featured in issue 42 of Contagious Magazine as a Small But Perfectly Formed company.

Blaze /

BLAZE bus 02


Musio /

Meet Musio, the World’s First Artificially Intelligent Robot


AKAStudy (AKA), the leading technology company in machine learning and natural language processing, has created the first, true Artificial Intelligence (A.I.) device, available for purchase on Indiegogo. Musio carries on conversations and remembers what it is told; it can tell jokes, provide calendar reminders, share emotions, and communicate with surrounding objects and devices.
Musio’s human-level intelligence has the capacity to learn new phrases, ideas, and information the more you interact with it. This means that over time, Musio behaves less like an artificially intelligent machine and more like a friend who can interact with you socially and talk to you about your favorite books, restaurants, or sports teams.
“AKA’s international team of engineers, machine learning specialists, data scientists, and linguists have worked on creating Musio for years,” said Raymond Jung, CEO of AKA. “It’s been our mission to create an A.I. robot for the average consumer that can think on its own and facilitate an interactive learning environment. We’re excited to pioneer the future of this technology.”


Originally conceived as a tool to help Asian children learn English, Musio has evolved into a multifaceted, highly functioning “friend” to children and adults alike. People of all ages can play, interact and learn with Musio. A more advanced component allows developers to take engagement to a more sophisticated level, enabling them to transform their surroundings into a smart home by programming Musio to communicate with nearby devices and objects.

Musio /



what3words /

what3words is a new global location referencing system based on a global grid of 3mx3m squares where each square has been pre allocated with a fixed and unique 3 word address.


3 words are easier to remember and communicate than any other coordinate or alphanumeric systems and it is quicker and cheaper to implement than a street addressing system.


75% of the world suffers from inconsistent, complicated or inadequate addressing systems affecting aid delivery, financial inclusion & legal recognition.


Even in countries with advanced systems, people get lost, packages aren’t delivered and businesses aren’t found.


Poor addressing is very & annoying in developed countries and it limits social & economic growth in  developing ones, often costing lives.


Our technology is being integrated into businesses, apps & services to improve efficiency, customer experience, drive growth and save lives.


what3words has given everyone, everywhere and everything a simple address.

what3words /

Volvo LifePaint

Volvo LifePaint /

Volvo has always taken safety seriously. They invented the three-point seat belt in 1959 and then opened up the patent so that any car manufacturer could use it. Now they’re giving away a product to take Volvo safety beyond its cars.


LifePaint is a unique reflective safety spray aimed at increasing the visibility and safety of cyclists, and other vulnerable road users. Invisible by daylight, it glows brightly in the glare of car headlights, making the invisible, visible at night.


Though designed for safer cycling, LifePaint can be applied to any fabric — clothes, shoes, pushchairs, children’s backpacks — even dog leads and collars. It is transparent, washes off and will not affect the colour or surface of your chosen material, lasting for approximately one week after application.


Available from today, LifePaint will be trialed in six London and Kent-based cycle shops, including Peloton in Spitalfields, where cyclists can get one of 2000 cans being given away. This is the first phase. If LifePaint proves popular, the project will expand nationally and internationally.


The LifePaint concept was developed by creative agency Grey London, in collaboration with Swedish startup Albedo100 and is one of a series of projects to highlight the key product innovations of the all-new Volvo XC90.


“Our job isn’t just to advertise our clients,” said Nils Leonard, chairman and CCO of Grey London, “it’s to help them make a positive impact on culture. With the creation of LifePaint, we’ve turned Volvo safety inside out, giving it away to the most vulnerable road users. What more positive action can a brand take than to try to save lives?”
The initiative marks another step by Volvo to promote safety for those both inside and outside its cars. It builds on the development of Intellisafe, a state-of-the-art Volvo safety system which integrates some of the most cutting-edge safety technologies to Volvo cars.


The technology uses a combination of radar sensors and cameras to identify other vehicles, pedestrians and cyclists and automatically brake if the driver fails to take the necessary action. This works in conjunction with Volvo’s Active Bending Headlights, which adjust left to right according to the steering input to help see round corners better.
Intellisafe’s unique pedestrian and cyclist detection system, enhanced to work in darkness on the all-new Volvo XC90 to be introduced to the UK in June this year, was the inspiration for the LifePaint project. Together, these innovations contribute towards Volvo’s Vision 2020 — the concept that that no one should be killed or seriously injured in a new Volvo by 2020.LifePaint is the physical embodiment of Intellisafe.


To promote the product and showcase its properties, Grey London has created an online film featuring interviews with a wide range of cyclists, from commuters, to couriers to accident survivors. Introducing LifePaint with a dramatic demonstration of the product in action, the agency spent three nights shooting in London, testing the spray and working out how to rig lights to mirror the effects of headlights.


The agency also built a site to house the project and direct people to retail outlets, stream Instagram images from the first customers via #volvolifepaint, and link to the advanced safety technology on


Grey London has also been testing new print technology, using LifePaint to create ‘invisible’ black posters that only reveal themselves in the flash of a smartphone.

Volvo LifePaint /


MindRDR TV /

MindRDR TV, developed by This Place, is the first platform to enable control of video content on Smart TVs using the power of thought alone.


It works by measuring brain activity using a small EEG headset worn by the user. This is then used to control a specially designed user interface, allowing the viewer to select and play video content from Youtube and BBC iPlayer streamed to a smart TV.


“MindRDR TV allows those with disabilities, such as Quadriplegia or Locked-in Syndrome, to lead more independent lives in an increasingly digital world. It is an exciting area for innovation and makes meaningful positive change in people’s’ lives” - Dusan Hamlin, CEO, This Place


This Place is a digital studio in Shoreditch. Our focus is creating market leading digital experiences on web, mobile, tablet and wearable devices. In addition to client work, the team also dedicates time to commercially viable digital innovation projects.


The company specialises in user experience design, which is the practice of making digital services easier and more enjoyable to use. This Place also creates ‘optimal profitability’ interfaces for high transaction destinations across web, mobile and tablet, and is the preferred partner to major global brands such as The Delhaize Group.

MindRDR TV /

Clear Channel

Clear Channel /

Artificially Intelligent Poster


Over time, machines have taken over many tasks. Could this be extended to advertising? Could an advert be created that writes itself? So using technology alone, could the world’s most engaging advert be created? This exhibit is the resulting test.


A fake brand called Bahio was created for this test to remove any bias or pre-awareness. An iD6 (interactive digital 6 sheet) with bespoke camera system was installed on Oxford Street with bespoke software designed to generate new posters, learn which posters performed  best and then evolve them using a genetic algorithm.


The genetic algorithm continually creates new versions of the poster displayed on screen, using 200 images stored locally & a natural language generator to create the copy (text), fonts & layout.


The elements of the ad (words, font, image & layout) are genes. Successful genes that attract attention, survive, whilst unsuccessful genes die off – similar to how survival of the fittest works in nature. Also, as per nature, random genes are introduced and mutate together with the successful genes to create even more variety in the poster.

Over time the ads shown will be made from more and more of the successful genes and therefore should be more successful/attention grabbing ads.


The faces viewing the ad are tracked by a Microsoft Kinect camera, specially developed by to work outdoors. This tracks whether faces look at or away from the screen, as well as their facial expression e.g. happy/sad.

Clear Channel /

Pavegen LIVE

Pavegen LIVE /

Pavegen LIVE, launched in 2015 is the experiential arm for Pavegen Systems. Pavegen LIVE focus on delivering solutions for the retail, out-of-home advertising, events and experiential sectors by creating impactful brand experiences through the patented kinetic Pavegen technology.

Through the manufacture and development of an innovative flooring tile, we aim to revolutionise the events industry, using kinetic technology to power brand experiences.
Recent work includes a kinetic neon dance floor to light up the world’s first people powered sun for Sunglass Hut, as part of their American #ElectrifySummer campaign. Pavegen LIVE also took centre stage at the Expo Milano 2015, working with Coca-Cola to create a floor which controlled the volume of the music.


Our work has been globally recognised with 2 Cannes Lions, an M&M Global Award and as Event Awards Finalists from projects that include the world’s first people-powered football pitch with Shell in Rio, to walkways in South Africa with Samsung. As part of the Samsung #WhatIfICan campaign, Pavegen LIVE harvested the footsteps of visitors to and tracked over 402m steps globally which were donated to areas without electricity.

Pavegen LIVE /


Tate Sensorium

Tate Sensorium /

Can taste, touch, smell and sound change the way we see art? This summer, Tate Sensorium invited visitors to find out, bringing multisensory installations to four artworks in the Tate collection.


At Most Contagious meet the Sensorium creators, Flying Object, and sample one such installation, while learning how our senses work together – often in unusual ways – to create perceptions in the brain.

Tate Sensorium /

TS image


Framestore /

Framestore’s VR Studio will exhibit their most recent Virtual Reality experiences on a range of devices, from the powerful Oculus Rift to the hands free Samsung Gear VR device.


iMakr /

iMakr is the world leading reseller of best-in-class 3D printers. It opened its first store on Clerkenwell Road in the heart of London’s design district in April 2013. iMakr is now the world’s largest independent 3D printing store. In June 2014, iMakr opened its second flagship store in Manhattan.


iMakr is producing this year’s Most Contagious Startup Award, which is sponsored by Essence and will be awarded at the end of the day to one of our shortlisted Small But Perfectly Formed companies.


The Small But Perfectly Formed Award 


Sponsored by




Contagious is thrilled to announce this year’s shortlist for the Most Contagious Startup: Small But Perfect Formed award. These eight shortlisted companies have been selected for their achievements in investment, growth and disruption to their sector (forget sectors: some even created totally new categories).



London-based Blaze has created a bike light that makes cyclists visible even when riding in a vehicle’s blind spot. It works by projecting a laser onto the road, six metres in front of the cyclist, that warns other vehicles of your presence.

Club Internet


Club Internet wants to onboard the unconnected. With offices in both San Francisco and Punjab, India, its Easy Internet app helps new users navigate the online world.



Dusseldorf-based Dolfi is a palm-sized washing device that uses ultrasound tech to clean delicates when on the go. People simply place it in a basin of soapy water for half an hour and the pressure-streams force dirt molecules out of garments.



A shocking 40% of food in the world is wasted. Filipino-based FoPo wants to change this by freeze-drying about-to-expire fruits and vegetables, turning them into into food powder. This extends the shelf life from two weeks to two years.



Shower of the future Nebia turns water into micro droplets, enveloping the user in a super-cleansing mist that uses 70% less water than a normal shower. The San Francisco-based company has been backed by the likes of Apple’s CEO, Tim Cook.



OneDrop is a startup on a mission to help diabetes sufferers manage their illness. Its user-friendly app can work out the sugar intake of a meal from a photo, tracks personal information and creates a patient community.



THINX make blood-absorbing underwear that keep women feeling dry and worry-free while on their period. For every pair purchased, the New York startup donates sanitary pads to women in Africa living in impoverished communities.



Table.lamp.chairs. This is what your future address could look like, according to what3words. The London-based company has divided the globe up into 57 trillion 3mx3m squares, creating a precise and memorable addressing system.



Early Bird Single / £650

Early Bird Group 3 for 2 / £1300



Standard Single / £800

Standard Group 3 for 2 / £1600



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