Most Contagious

Most Contagious

MOST CONTAGIOUS

WED 6 DECEMBER, 2017

THE OLD TRUMAN BREWERY

Now in it’s 6th year MOST CONTAGIOUS on Wednesday, 6 December 2017, will gather over 600 senior leaders from the world’s most successful and innovative brands, agencies and more to reveal the groundbreaking marketing ideas, events, campaigns, technologies and trends of 2017,

 

MOST CONTAGIOUS provides truly unique insights and powerful inspiration for 2018.

 

With talks by expert analysts, leaders from major brands, agencies and innovative start-ups, awards, breakout sessions and an exhibition that showcases the latest technologies and innovations, this is a day not to be missed.

 

BUY TICKETS NOW

AGENDA

The most critical topics, campaigns and trends shaping tomorrow.

MORNING SESSION

 

MOVEMENTS /

The world’s smartest marketing is never created in a vacuum. To set up the day we’ll look at the key cultural themes of the year and the challenging context they created for brands and communication.

 

TRANSPARENCY TRAILBLAZERS /

Every year, Contagious asks a series of industry leaders – academics, agency heads and CMOs of billion-dollar brands – to name the single greatest challenge facing marketers. In 2017, the importance of building trust by being unashamedly transparent came back loud and clear. In this session, we’ll highlight the startups that are setting new benchmarks in business openness – benchmarks that brands will need to meet in 2018. And we’ll explain how contagious companies can embed transparency into their marketing strategies, moving forward.

 

STARTUPS OF THE YEAR /

Contagious has painstakingly selected a handful of brave, inspirational companies that are raising the bar in key areas such as data, retail and outdoor advertising. Hear direct from the founders of these disruptors on how they’ve gained traction, and their plans for world domination in the immediate future.

 

THE ECONOMIST / THE WORLD IN 2018 /

What can you and your business expect from 2018? What will happen in politics, how will new technology change the world, which cultural events will matter most? Daniel Franklin, the executive editor of The Economist and the editor of The World In 2018 offers his predictions for next year’s global trends that will shape culture and business.

 

MID MORNING SESSION

 

AUTOMATED RETAIL

The world’s biggest retailers, such as Amazon and Alibaba, are ploughing serious investment into a new generation of staffless, seamless retail stores. We’ll assess how this trend is likely to play out and offer advice for what brands should do to take advantage – rather than be caught out by – this important development in retail and mobile data capture.

 

CAMPAIGN FOCUS / AiMEN / COMPUTATIONAL CREATIVITY

This landmark campaign, created by BETC, Paris for Canal+ showed how AI can be marshalled to enable creativity, rather than act as a substitute for it. Stéphane Xiberras, president and chief creative officer, will reveal how his agency created a campaign that reached 1 million people with individual messages in just one week. This is personalised marketing, at scale. And bloody funny too.

 

THE STANDOUT STRATEGIES OF THE YEAR /

Contagious has a dedicated team of researchers and journalists who analyse and interrogate marketing from around the world every single day. In this session, the audience will get a glimpse into the workings behind the most exceptional and inspirational campaigns of the year. Importantly, you’ll learn about the smart strategies that made them stand out from the pack.

 

AFTERNOON SESSION

 

MODERN MASCULINITY /

Over the past few years, brands such as Always, Dove and Sport England have created world-renowned marketing campaigns that brilliantly, and honestly, reflect modern femininity. In this session, we explain why there is a significant opportunity for brands to win by refreshing the stereotypical and out-of-touch ways that the male of the species is portrayed in advertising. Discover the companies that Contagious has identified as leading this charge.

 

NEW DATA /

This talk will look at the exciting new opportunities around data that businesses can leverage in 2018. From harnessing users’ biometric or genomic data to provide hyper-personalised products and services, to partnering with companies that generate new data streams for retailers to learn from. Data is, arguably, the single most important factor behind the success of modern-day brands, and is helping to turn loyalty into a form of currency. This session will give companies fresh impetus and perspectives to use dynamic data to their advantage.

 

BRIDGING THE DIVIDE /

Details of this world-first to be revealed soon.

 

AI + EI: SOUL MACHINES /

In this futuristic session, we’ll hear from one of the most forward-thinking AI companies in the world. Learn how this breath-taking startup from New Zealand is humanising computing by imbuing avatars with human-like emotions and reactions. Find out how this could transform every single customer service offering in the next few years.

 

LATE AFTERNOON SESSION

 

CAMPAIGN FOCUS / FEARLESS GIRL

Learn how an agency reimagined an everyday brief for a financial print ad and turned it into the most talked-about campaign of the year (and one not without controversy). McCann, New York will explain why they decided to build a statue to champion the subject of gender equality, and how that chunk of chiselled bronze went on to drive a 380% increase in investment in a hedge fund and $7.4m of free marketing – turning a low-interest category into something the whole world has been talking about (and taking selfies with).

 

HOW TO WIN IN 2018

This must-see finale absorbs all the key advice from the day and creates a systematic Contagious framework for how brands can win in 2018. We will highlight the most pressing opportunities, stress the pitfalls to avoid and leave delegates with clear insight of the areas and innovations to focus attention on come January.

 

WRAP UP & DRINKS

BUY TICKETS

 

For group bookings or any other queries please get in touch events@contagious.com / +44 (0)203 206 9264


SPEAKERS

more to be confirmed…

 

 

Chris Barth

Chris Barth /

Contagious - view profile >>

Chris Barth

Strategist, Contagious Insider, Contagious

 

Chris Barth is a strategist at Contagious, where he consults on a wide array of projects. He also writes for the award-winning quarterly magazine and online I/O intelligence hub. Prior to joining Contagious’ New York City office in early 2013, Chris covered investing and technology for Forbes. He also produced Steve Forbes’ Intelligent Investing interview series, which featured conversations with global leaders in economics, business and investing. In past lives, Chris has worked as an editorial producer at Major League Baseball Advanced Media, a freelance writer at RollingStone.com, and a healthcare consultant at Arcadia Solutions. He graduated with honors from Dartmouth College, where he majored in geographical information systems and Spanish.

Alex Jenkins

Alex Jenkins /

Contagious - view profile >>

ALEX JENKINS

EDITOR, CONTAGIOUS

 

Alex Jenkins is Editor of Contagious Magazine & Contagious I/O – a collaborative research platform featuring the world’s most creative, ingenious and effective brand-funded ideas. Through I/O and the Contagious Insider consultancy division, Alex works with brands such as BBC Worldwide, American Express, Diageo, Red Bull Media House and Universal Music.

Alex came to Contagious from the IPA, and prior to that he worked as a business journalist, copywriter, and film coordinator. Outside of office hours, Alex has written web comedy for Channel 4, produced an album which somehow made it into the Billboard staff choices for 2005, and had his first book published in 2008.

Emily Hare

Emily Hare /

Contagious - view profile >>

EMILY HARE

MANAGING EDITOR, CONTAGIOUS

 

Emily is managing editor at Contagious, identifying and analysing the most important developments that are driving marketing, business, design, technology and creativity. She is currently a scholar in the prestigious 2015/16 Marketing Academy. Emily joined Contagious as an Intern back in 2005, after studying English at Exeter and a GAP year spent teaching in China. She has judged at London Innovators Awards and D&AD New Blood, serves on Superbrands’ Consumer council. She is a member of Bloom and mentors at School of Communication Arts 2.0.

Patrick Jeffrey

Patrick Jeffrey /

Contagious - view profile >>

patrick Jeffrey

HEAD OF TRENDS, Contagious

 

Patrick is responsible for generating Contagious Trends across the magazine, I/O platform and at our events. He works with the rest of the editorial team to identify, analyse and publish these trends every month, and ensures that the content has a direct and demonstrable relevance towards the marketing industry. Additionally, he delivers Trend Briefings for both brands and agencies around the world and regularly speaks at industry events.

 

Patrick also writes features for Contagious magazine – either highlighting the latest technology trends or interviewing and profiling forward-thinking brands and startups. Prior to Contagious, he worked agency-side for 4 years, as both a strategist and a producer.

Daniel Franklin

Daniel Franklin /

The Economist - view profile >>

DANIEL FRANKLIN

Executive Editor, The Economist & Editor, The World in 2018

 

Daniel Franklin is Executive Editor of The Economist and Editor of The Economist’s annual publication, “The World in…”; which focuses on the year ahead. His book on long-term trends, Megachange: The World in 2050, was published in 2012, and its successor, Megatech: Technology in 2050, in February 2017. Daniel joined The Economist in 1983 to write about Soviet and East European affairs. As the newspaper’s Europe Editor from 1986 to 1992 he covered the great European upheavals, from the collapse of communism to the signing of the Maastricht treaty. After a stint as Britain Editor he moved to the United States as Washington Bureau Chief, covering the first Clinton term. In 1997 he moved back to London as Editorial Director of the Economist Intelligence Unit. From 2006 to 2010 he was Editor-in-Chief of Economist.com, and then for four years served as Business Affairs Editor, running the paper’s coverage of business, finance, science and technology. 

Anastasia Leng

Anastasia Leng /

Picasso Labs - view profile >>

Anastasia Leng

  • Founder & CEO, Picasso Labs

 

Anastasia Leng is an ex-Googler & the founder and CEO of Picasso Labs, which helps brands and agencies master the art of visual communication. By combining artificial intelligence with sophisticated machine learning, Picasso Labs measures how consumers’ real-time response to imagery and video changes based on the unique visual properties of each creative, across all the social, paid, & owned platforms that matter.

 

Picasso was selected as one of Unilever’s most innovative marketing companies of 2016 and helps brands like Tesco, AB inBev, LVMH, Heineken, Four Seasons, & Samsung understand the visual preferences of their audience, reduce creative guesswork, and improve marketing performance.

Greg Cross

Greg Cross /

Soul Machines - view profile >>

GREG CROSS 

CBO, Soul Machines

Greg Cross is a tech nomad on the global stage. He has co-created an International Centre of Technology Excellence in Germany, partnered with an Indian VC firm while based in San Francisco & Tokyo, and built PowerbyProxi the world’s leading wireless power company. In 2016 Greg teamed up with Dr. Mark Sagar to create Soul Machines where he is Chief Business Officer. Soul Machines is focused on humanizing computer technologies by combining a human face with brain models. Whether as virtual customer service agents or human-like characters that engage interactively there is every chance you’ll converse with a “soul machine” in your future.

Paul Kemp-Robertson

Paul Kemp-Robertson /

Contagious - view profile >>

PAUL KEMP-ROBERTSON

CO-FOUNDER & EDITORIAL DIRECTOR, CONTAGIOUS

 

After graduating with a masters degree from Goldsmiths College in London, Paul started his career at corporate communications firm Maritz before helping launch shots magazine in 1990. After a spell in commercials production, Paul returned to shots and became editor in 1994. Subscriptions trebled under his tenure.
In 1998 he was appointed worldwide director of creative resources at Leo Burnett in Chicago. In 2004, Paul co-founded Contagious with shots founder Gee Thomson and media entrepreneur John Gordon.
Paul has written for publications including Business 2.0 and The Guardian, as well as co-editing D&AD’s The Commercials Book. He has appeared on BBC Radio 4’s Today Programme and his talk on alternative currencies has been viewed more than 438,000 times at ted.com.

SPonsorship

 

Discover, explore and connect your business with the decision makers and innovators from today’s biggest and most disruptive brands and agencies.

 

Talk directly to 600+ CEOs, CMOs, heads of marketing, brand managers, technology entrepreneurs and innovation directors from more than 20 countries.

 

Whether you’re an emerging startup or established brand or agency, we craft tailor-made partnerships to meet your objectives and deliver activations which exceed expectations.

 

View our media pack here

 

For 2017 sponsorship/partnership enquiries, please email kara@contagious.com

Exhibition

 

The exhibition gives delegates a chance to get up close and hands-on with need-to-know technologies, products and services that will reshape the future.

 

View our Media Pack here

 

Contagious invites people, companies and products to showcase their projects. To exhibit at this years event, please enquire via email alexb@contagious.com.

 

Download the rate card

 

Our 2016 exhibitors included:

Engage Works

Engage Works /

Engage Works

Engage Works create cutting-edge experiences for some of the world’s leading brands. With offices in London and Dubai, this creative agency blends design, insights and technology to deliver brand-defining experiences, ground-breaking environments and future-proof strategies. From consultancy, design and software, to hardware integration and support – Engage enables their clients to communicate more effectively, while accelerating collaboration, sales, and new business.

 

Combining innovative thinking with unparalleled experience, Engage’s solutions transform, empower and excite.  Engage will be showcasing three of their most talked-about solutions, representing up-coming marketing trends for now, and 2017: data visualisation and digital generative art; Marvin, the Nao Robot; and Microsoft Hololens.

 

http://engageworks.com/ 

Engage Works /

Engage Works

img_6547

Skinterface

Skinterface /

The F_T_R

The Skinterface suit allows wearers to feel a variety of sensations in their bodies during a virtual reality experience, making it even more immersive. This could be feeling a gust of wind against their skin or reaching out and feeling the texture of a virtual object. Designed by a group of Royal College of Art graduates, the technology works by reacting to the vibrations in soundwaves.

 

the-ftr.com

 

@The_FTR_

Bitmap Banshees

Bitmap Banshees /

Wieden+Kennedy Amsterdam

Bitmap Banshees is a techno-glitter VR thriller game installation created by the Department of New Realities at Wieden+Kennedy Amsterdam. Set inside a future dystopian Amsterdam, a gang of biker banshees are out to get you. Cutting loose, you navigate through a psychedelic b-grade horror frogger nightmare.

Bitmap Banshees /

Wieden+Kennedy Amsterdam

bitmap_banshees_film_still_3

Tilt Brush

Tilt Brush /

Google

Google’s Tilt Brush is a VR experience that takes users into a virtual studio where they can create 3D works of art. The app works with HTC’s Vive VR headset and hand controllers, enabling users to make virtual brush strokes. Different colours and brushes can be selected from a virtual toolbox, alongside other fun options such as painting with stars, light and fire. Users can take a photo of their work at any time and can share it as a VR experience or animated GIF. Google claims that the app has potential beyond art and could help designers and people working in fashion sketch out new ideas.

 

https://www.tiltbrush.com/

Tilt Brush /

Google

tile brush

MAPO

MAPO /

WB Technologies

MAPO is a personalised smart mask that can analyse your skin. Created by Paris-based beauty tech company Wired Beauty, the mask covers the top of your face, with sensors on both cheeks and the forehead. These sensors can measure the skin’s temperature and moisture level, and will gather enough data for analysis in just one minute. The app then uses this data to track the health of the person’s skin and gives recommendations for routines and products they should use. For example, if a user’s skin gets drier in winter, the mask would be able to pinpoint the time they should start moisturising more, or suggest a more intensive product to switch to.

 

wired-beauty.com

 

@wired_beauty

 

 

MAPO /

WB Technologies

kickstarter-pic_original

The Next Rembrandt

The Next Rembrandt /

ING

We’re delighted to have a real masterpiece in our exhibition this year, in the form of ING Bank’s The Next Rembrandt. More than 300 years after the Dutch artist’s death, technology has brought his artistry ‘back to life’ with this digitally engineered painting. The Next Rembrandt is comprised of 168,263 painting fragments taken from the artist’s body of work and was created by ING Bank with J. Walter Thompson Amsterdam and Microsoft.

 

The team used 3D scans of Rembrandt’s existing paintings, machine learning algorithms and a paint-based 3D printer to create the painting. The initiative scooped two Grand Prix’s at Cannes and has divided opinion across the advertising, tech and art world. Is it really ‘a horrible, tasteless, insensitive and soulless travesty of all that is creative in human nature’ as one Guardian article touted? Or is it a fascinating experiment, blurring the boundaries of science and art? Come have a look and decide for yourself.

The Next Rembrandt /

ING

The Next Rembrandt 4

Figure

Figure /

Romy Paris

If you’ve been eyeing up your parents’ wrinkle patterns to get a glimpse into your own future, don’t bother – 75% of skin aging is due to changing environmental factors and lifestyle choices rather than genetics. That’s why French cosmetics startup Romy Paris has created Figure, an at-home beauty laboratory for ultra-personalised skincare. ‘It is unbelievable that a bottle of classic skincare does not respond to major changes,’ says Romy Paris co-founder Morgan Acas. ‘We want to follow our consumer everywhere to give the best recommendations for their skin.’
In the style of a Nespresso machine, Figure combines a basic serum with capsules containing different active ingredients with varying skincare benefits. An accompanying app creates a real-time beauty diagnostic and recommends a combination of capsules that will help keep it in optimum condition.
To set up the app, users answer a three-part beauty questionnaire about their skin type, lifestyle habits and beauty goals. The app measures changing environmental factors such as the weather, pollution levels and the temperature of the air. It also connects with healthcare apps to measure activity and sleep. All this data is combined to create a diagnosis. For example, if someone usually gets 10 hours sleep, but last night only got 8, the app knows they will be tired and will recommend the right formula accordingly.
Once the optimum ingredients have been determined, users insert the capsule and select either light or heavy cream. Figure mixes it all together and produces a 1ml application of the formula on a spatula.

 

http://www.romy-paris.com/en/figure/

Figure /

Romy Paris

lowres

Pure Human

Pure Human /

Tina Gorjanc

Tina Gorjanc’s Pure Human project uses Alexander McQueen’s DNA as the starting point for her fashion collection. The Central Saint Martins student’s range of leather clothes and accessories shows how genetic information could be extracted from someone’s hair and used to grow skin that mimics the original tissue. The collection’s actually made from pig skin, but highlights issues around the exploitation of genetic material.

 

www.tinagorjanc.com  

Pure Human /

Tina Gorjanc

freckled_backpack_1

Air Ink

Air Ink /

Marcel Sydney in partnership with Graviky Labs for Tiger Beer

Tiger Beer worked with MIT Media Lab spin-off Graviky Labs and Marcel Sydney to turn air pollutants into ink for artists to use. The project saw over 150 litres of Air-Ink created by attaching a device to the exhaust pipes of cars, boats and cranes in India and Hong Kong – equivalent to 2500 hours’ worth of diesel car emissions.

 

http://www.air-ink.com/

Air Ink /

Marcel Sydney in partnership with Graviky Labs for Tiger Beer

tiger5

Future Flora

Future Flora /

Giulia Tomasello

Our bodies are full of useful bacteria, but the chemicals in cleansing products wash away the good germs as well as the bad. This makes us more susceptible to infections, such as the common vaginal infection Candida.

 

To help women cultivate their own flora and balance the bacteria in their private parts, Central Saint Martin’s student Giulia Tomasello has created the Future Flora kit. This includes a jelly pad designed to be worn like a sanitary towel, on which good bacteria can be harvested.

 

www.gitomasello.com

 

@gitomasello

 

Future Flora /

Giulia Tomasello

future-flora_00_photo-credit_tom-mannion

Neuro

Neuro /

Clement Balavoine

A new tailoring system allows clothes to be created virtually, without designers ever having to touch the fabric. The brain child of French designer Clement Balavoine, Neuro and its Daz3D software provides a simulated fitting-model based on 3D scans of real people. Designers can then use the program to create virtual photo shoots or alter a garment’s size, shape or fabric. The finished product can be 3D printed or laser cut.

 

http://www.neuro-studio.com/

Neuro /

Clement Balavoine

neuro-catwalk

Watermelon Sugar

Watermelon Sugar /

Pamm Hong

As we spend more time online, health and wellness will increasingly become about taking care of our digital selves. Visual artist and designer Pamm Hong presents her app Watermelon Sugar, which visualises a user’s browsing history as a digital organism.

 

Like a Tamagotchi for analytics, it paints an intimate picture of a user’s online consumption, mediating his or her relationship with data and technology. Hong’s Digital Wellness Lab enables visitors to diagnose their online habits and receive a prescription to improve their digital wellbeing. Hong’s varied practice is informed by technology, materiality and interactivity.

 

watermelonsugar.cc  

 

@frompamm

Watermelon Sugar /

Pamm Hong

Microsoft Surface Posture Scanner

Microsoft Surface Posture Scanner /

Microsoft

Microsoft’s Real Time Posture Scanner – developed with JMW, Stockholm – is an interactive billboard that uses Kinect technology to analyse people’s posture. The billboard was hosted in a busy business district of the Swedish capital, highlighting the fact that one in four Swedes carries too much on a daily basis, a problem that its lightweight Surface Pro 4 tablet and laptop could solve.

 

http://www.microsoft.se/

 

@MicrosoftSE

Microsoft Surface Posture Scanner /

Microsoft

Barbie Fashionista Dolls

Barbie Fashionista Dolls /

Mattel, Inc

  • Barbie has added three new body types into its Fashionistas line – tall, curvy and petite; and by introducing more variety into the line, Barbie is offering girls choices that are more reflective of the world they see today.
  • The new 2016 Barbie Fashionistas dolls include four body types, seven skin tones, 22 eye colors, 24 hairstyles, and countless on-trend fashions and accessories.
  • With added diversity and more variety in styles, fashions, shoes, and accessories; girls everywhere will have infinitely more ways to spark their imagination and play out their stories.

Barbie Fashionista Dolls /

Mattel, Inc

tbd_c_16_5223

Make A Computer

Make A Computer /

Kano

Kano’s creative computing kits allow people to build a computer in a way that is as simple and fun as Lego. Once built, users can complete coding challenges, gain kudos in the community and share their own creations. The London-based company has sold over 100,000 versions of its kit in 86 countries.

 

https://kano.me/

The Not Company

The Not Company /

The Not Company

If you don’t like regular milk in your coffee, head over to The Not Company who will be treating guests to samples of their plant-based dairy alternatives. But there’s more to the Santiago-based startup than meets the eye, because the mastermind behind its food products is an algorithm. The team has created AI that analyses food to suggest plant combinations that will re-create certain flavours, including milk and mayonnaise.

Jukedeck

Jukedeck /

Jukedeck

Jukedeck Make is an AI music composer that allows users to create a unique track in a matter of seconds that fits the length and mood of their video.

 

The programme understands music theory and uses algorithms and machine learning to write new music note by note. The customer pays at point of download, saving valuable time and money in the editing phase and enabling brands to create content more quickly and effectively.

 

https://www.jukedeck.com/

 

@jukedeck

Jukedeck /

Jukedeck

jukedeck-shelf

Monzo

Monzo /

Monzo

Come and meet the startup causing a stir in the finance industry with its new mobile-only bank. Monzo’s user-centric app allows customers to track what they are spending their money on, cancel a lost card with just a few swipes and it also sends useful notifications such as when a transaction has been declined.

Monzo /

Monzo

ozone

AWARDS

 

The Small But Perfectly Formed Award 

 

Some of the best startups featured in Contagious magazine’s Small But Perfectly Formed section take to the stage throughout the day to pitch their business to the audience and compete for the SBPF award.

OUR 2016 winner WAS NotCo

 

1612mco-423

NotCo’s co-founder, Matias Muchnick, picking up the award, alongside Essence’s global strategy director, JR Little (far left) and Contagious’ editor, Alex Jenkins (far right).

Our 2016 shortlisted companies were:

 

The Not Company
This Santiago-based startup is using artificial intelligence to develop plant-based dairy alternatives. It’s algorithm (which goes by the name of Giuseppe, by the way) analyses food on a molecular level to find and predict plant-based combinations that can be used to re-create flavours.

 

 

 

ReplyYes
Using machine learning, Seattle-based ReplyYes sends its users product suggestions via SMS which can be purchased by just texting back ‘Yes’. Currently, the startup recommends comic books and vinyl, but will add further product types in the future.

Jukedeck
The musical team at Jukedeck has developed an AI composer that can generate an original track in a matter of seconds. Users just specify the length and genre of the track that they desire. The London-based startup provides a great example of how computational creativity can be useful.

Urban3D 

Currently, three billion people lack access to adequate housing. Sao Paulo-based Urban3D is looking to revolutionise the construction industry and put an end to global homelessness by creating new, low-cost materials and construction processes. For example, the materials can be 3D printed and have embedded RFID chips that allow the building to be tracked.

Monzo
London-based Monzo has created a mobile-only bank based around its customers’ needs rather than its own financial products. Within its mobile app, Monzo provides users with real-time spending tracking, budgeting help and the ability to cancel a lost or stolen card instantly, for example.

x.ai
Copy in Amy or Andrew Ingram into an email, and they will take care of scheduling a meeting for you for a fraction of the cost of hiring a PA. The helpful duo are actually AI agents, created by New York-based startup x.ai.

BREAKOUT SESSION

 

Globality Spark: The elusive quest to find the perfect agency

Last year, Globality’s general manager Porter Gale held a chat with delegates about her company’s online platform, which aims to connect clients with hidden-gem agencies and disrupt the traditional RFP process.

blue-logo-150

 

To host your own breakout session in 2017, please email: kara@contagious.com

WHO ATTENDS

THE OLD TRUMAN BREWERY

91 Brick Ln, London E1 6QR