In partnership with
Contagious helps brands and advertising agencies understand and adapt to shifts in marketing, consumer culture and technology. Our dedicated consultancy division, Contagious Insider, delivers hands-on help to effect change in our clients’ companies.
Contagious Magazine, our hard-copy quarterly publication analyses the world’s most innovative brands, and learns from the people behind them. An online intelligence service, Contagious I/O is Contagious’ collaborative and fully customisable research platform. Contagious events attract delegates from the world’s smartest brands, agencies and businesses.
Most Contagious is an annual, uniquely curated innovation event in London staged by Contagious. Most Contagious celebrates the biggest innovations and analyses the most impactful marketing from the year to decipher what influence these will have on the immediate future for brands and advertising.
The event includes a full day conference programme, with Contagious consultants as well as expert guest speakers, a series of interactive workshops, an awards scheme, and an exhibition to showcase disruptive start-ups, innovative new technologies and the makers behind them.
For sponsorship enquiries, email firstname.lastname@example.org
‘Whilst being aware of Contagious magazine, I had no direct experience of Most Contagious before attending the 2013 event. Consequently, I really wasn’t sure what to expect. Indeed few names jumped out at me on the agenda. But the event was by far the best thing I attended in 2013. The standard of presenters and content was universally high, with few sales pitches often prevalent at these events and genuine insight imparted around social movement and tech. Top stuff all round.’
Owen Jenkinson, Head of Marketing, Freeview
‘Most Contagious was like a wonderful inspirational dot to end the year of 2013, with ideas and innovations brought together from all over the world. Business-wise, it definitely gave me a substantial push to kick-start 2014 with a broader mind-set and better understanding of the benchmarks we should be pursuing as a company. For a person with the job which requires being on top of the new ways in story-telling, personalisation and creating experiences, Most Contagious is truly a must.’
Merilyn Keskula , Marketing Creative Strategic Innovation , S E N N H E I S E R Innovation (Schweiz) AG
‘I enjoyed Most Contagious tremendously. It opened my eyes to very smart and creative global campaigns I had not been aware of before. I also got a chance to meet and network with several vendors and peers that I normally wouldn’t get a chance to meet and that connection will help when it comes to executing ideas in 2014. The key message I took away from this year’s Most Contagious is to create innovative, smart, simple yet impactful marketing that goes beyond selling something; and to create something that can make the lives of those who interact with it that much better. I always feel better after attending a Contagious event – listening to the inspiring stories, how to be a better story teller, how to help the world around you while still having a meaningful brand message and impact. Thank you Contagious.’
AJ Karim, Director, Production, Razorfish
‘Most Contagious 2013 was a necessary luxury. A luxury because it’s a privilege to be able to take a day away from the immediate business priorities to learn about and reflect about great work from other sectors. A necessity because to deliver marketing that will get noticed and talked about you need to engage interesting people on emerging trends and be inspired by the brilliance of others all in service of redefining what is possible.’
Nik Keane, Global Brand Director, Single Malt Whisky, Diageo
Daniel Franklin /
Emad Nadim /
Melissa Coker /
Kaoru Sugano /
Mark Woerde /
Tom Ramsden /
Tom Ramsden /
Tobias Nordstrom /
Forsman & Bodenfors
Alick Varma /
Tom Evans /
Tim Brown /
Three Over Seven
Nadia Shouraboura /
Micha Benoliel /
Daria Koreniushkina /
Matt Isaacs /
(Subject to change)
Coinciding with the tenth anniversary edition of Contagious magazine, this year’s Most Contagious will take a unique look at 2014 through the lens of marketing’s most dynamic and disruptive decade, putting tomorrow into context for the modern marketer as only Contagious can.
We’ll look at the brands who’ve stopped talking about Big Data and started doing something with it, turning bits and bytes into actionable insights and new opportunities and pinpointing the creative and strategic advantages of data divination.
Whether putting tools in the hands of people who otherwise wouldn’t have access to them or taking a stance against social inequalities, brands are playing an increasingly active role addressing global issues. We’ll dig into how and why brands are helping people stand up and be counted.
We’ll frame up the key trends & most contagious stories of the year and deliver need-to-know insights for 2014, from World Cup campaigns to Platform Hijacking.
Armed with hundreds of millions of users and astronomical growth projections, mobile messaging apps are fundamentally changing the communications landscape. We’ll show you how you can become part of this radical new conversation.
The idea of the smart city is moving from a series of experiments to an everyday reality. Councils, organisations and tech companies are now using sensors to ease traffic congestion, combat rising pollution levels and improve safety. This year, by harnessing technology and data, brands have actively helped citizens by making their lives happier, healthier and smarter.
2014 was the year that brands finally got it right when it came to content, nailing distribution and storytelling to create properties that had as much appeal as unbranded content. This content captured audiences because instead of pushing product, brands focused on showcasing their values and personality, delivering truly memorable moments.
Registration opens at 8AM with the conference programme beginning promptly at 8:45AM. The day will run until 5:30PM, followed by a drinks reception in the exhibition space. The event will end at 7PM. A more detailed agenda will be released in following weeks.
Portal Entertainment /
Portal Entertainment is a UK based premium digital entertainment company that makes thriller/psychological horror content for tablets that react to your face.They work with the biggest thriller writer in the UK, Peter James (14 million books sold), the biggest horror studio Hammer a Films, and the biggest media services provider Pinewood (Star Wars and James Bond.In the US we have signed a development deal with Warner Bros and have pipeline with Universal and Fox Digital Studios.
Portal Entertainment exists to make premium digital ‘immersive entertainment’: stories where the audience take part in them.
Teddy The Guardian /
Teddy The Guardian looks like a normal plush teddy bear. He’s got big ears and a squishy nose. And he feels soft and warm to touch. The difference is what’s inside. He’s full of sensors to track the vital signs of the kid who is playing with him.
Developed in the EU, Teddy The Guardian is carefully designed to enable paediatricians, medical staff as well as parents in the later phases to have a clear, structured, reliable and frequent enough insight into essential health parameters like heart rate, oxygen saturation, body temperature, and stress levels by deploying innovative and children friendly approach disguised in a plush bear. When a child holds the bear close and interacts with him, readings are sent to a tablet, smartphone or a web application making paediatricians job easier, results more relevant and children less stressed out.
Silk Leaf /
Converting sunlight into oxygen is generally the job of plants, but Royal College of Art student, Julian Melchiorri has created a man-made material that ‘lives’ and can photosynthesise.
For his final project in the Innovation Design Engineering course at Royal College of Art, London, Melchirorri extracted chloroplasts from plant cells and places them in a material made out of silk protein. Potential applications for the Silk Leaf include household decoration, placing it on the outside of building to help oxygenate cities and providing oxygen on long space trips.
Nexus Stage /
The convergence of digital and physical worlds has been a major trend so far in 2014. The launch of NEXUS STAGE puts an unexpected twist on this with the launch of a new platform for public digital interaction with real world outcomes.
Conceived by Nexus director Jim Le Fevre with Nexus Interactive Arts the platform seamlessly merges together a physical and digital environment and is an exciting innovation in the world of site-specific multi-user interactivity via your mobile phone.
NEXUS STAGE seamlessly merges a physical and digital environment together to create a unique magical interactive visual experience. It allows multi-user interactive experiences to take place across physically built environments that are completely dynamic, both digitally and mechanically. It borrows all the interaction possibilities of regular screen-based experiences, but fully integrates it into an environment that is real. The product is aimed at the entertainment, cultural and advertising industries and offers a completely new platform in which to create bespoke
NEXUS STAGE has been funded by IC tomorrow, a Technology Strategy Board programme, as well as supported by project partners Ogilvy Labs and JCDecaux.
Nexus Stage /
Mixed Reality Lab /
The Mixed Reality Lab is a trans-disciplinary space, researching cutting-edge sensory innovations and creativity. We work to empower individuals and societies to meet global challenges and seize future opportunities. Our projects are designed to meet social needs through collaborative design, methods and techniques. We aim to design multi-sensory (including touch, smell and taste) communication to enhance the value of the internet and new technologies that can contribute to the worthy cause of social innovation.
At Most Contagious 2014 you will be able to explore Scentee: the device that connects to a smartphone and emits the smell of your favourite meal; experience the world’s first tele-hug ring: RingU (pictured), which delivers a remote hug; and stimulate your taste buds with the Electric Taste Machine.
Incendiary Reflection /
Do all of our emotions really come from inside ?
This mirror is designed to influence your emotional state by reflecting your facial expression as a slightly different one. You may not be changing your facial expression, but your face in the mirror will look happy or sad. What you see in the mirror looks like you. So, if you see your face smiling in the mirror, you will unconsciously recognize the change in the mirror as one actually occurring inside your body–and actually become happier.
Incendiary Reflection /
The EmoSPARK is the first artificial intelligence (AI) console empowered by you. Learning from you and your family the cube, which will interact on a conversational level, takes note of your feelings and reactions to audio and visual media. It learns to like what you like, and with your guidance, recognises what makes you feel happy.
It learns to recognise your face and voice, along with your family members, as well as becoming familiar with the times when you are feeling a little down in the dumps. Then it can play the music it knows you enjoy, or recall a photograph or short video of happier events. You will be in control of how you interact and engage with the EmoSPARK, which is an Android powered Wi-Fi/Bluetooth cube.
The cube, like any family member, soon gets to know and recognise the likes and dislikes of the people around it. Likewise with its unique Emotion Processing Unit, you can watch the ever changing display of colours that form and blend in the iris of the eye of the cube indicating how it is “feeling” at any particular moment.
Effective advertising and brand activation often comes with a hefty price tag. In the current economic climate it is more essential than ever to produce compelling solution but at a fraction of the cost.
The founders of skignz, have made it possible to create a new marketing channel using virtual advertising for all companies across all sectors through mobile technology. skignz (which rhymes with designs), are effectively your ‘signs in the sky’ and are specifically targeted at an increasing and relentless demand for innovation, information & inventive channels to market.
skignz will help you ‘create content out of thin air!’
The possibilities are endless, but most of all, exciting! skignz can provide interactive real-time information, be used as virtual signage above buildings, as a navigation aid, a communications tool at outdoor events, even – it could help you find a friend at live concert, festival, sports event, tradeshow or even locate someone in distress.
Using a map or information board to navigate your way around a city, stadium complex or identify buildings and their functions is clearly a thing of the past when using skignz. It is not only fun, but also relevant and can be totally tailored to you, whether you are using it as a resident, a visitor, a staff member or a customer.
Creating Content out of Thin Air!
By harnessing the crowd-power of controlled anarchy for information building, yet maintaining a clear, distinct and safe channel for brand exposure, the skignz platform is not only the new marketing and communication channel, but the way to navigate around places unfamiliar to you.
Shortly skignz will provide the ability to connect socially by placing your Facebook/Twitter updates in skignz above your head and even show your personal or business web page in the sky – browsing the internet in a completely new way.
Skignz/ the next browser is airborne: social and search in the sky!
BleepBleeps are a colourful collection of connected devices that help everyone become a great parent. Little guys that help you get pregnant, give birth, look after your baby and raise your child. Each device connects to the cloud and our smartphone app to give you access to simple tools, guidance and content. Each of the BleepBleeps characters has a face, a name, a personality and a story. And they each make a unique bleep bleep sound when activated, hence the name BleepBleeps.
Our product design and tonality is inspired by the simple form and colours of children’s building blocks combined with the characterfulness of designer vinyl toys and the lightheartedness of the Alessi brand. This design language makes us unique in the health/gadget category, appealing to design-literate parents plus instantly connecting with kids.
Our ultimate aim is to create a fun, modern, trusted parenting brand.
The mobile phone is the most successful electronic device in history. It is the first and only device to reach the most remote rural and low-income regions of the world. This success is due to a simple business model: Mobile Network Operators provide the infrastructure and run an accessible service that everyone wants. Following this example BuffaloGrid is doing what mobile network operators did for telecommunication to electrical power.
The UN says “Mobile phones are the biggest contributor to economic growth in off-grid rural populations”. But keeping a phone charged when off-grid is frustrating and expensive. People travel large distances to charge their phones, pay for the world’s most expensive electricity, and lose their phones for half a day while they charge. Twice a week.
BuffaloGrid offers power to rural people in the developing world.
BuffaloGrid has created a profitable and patent-pending way to reliably deliver power to remote areas. It makes power affordable. A charged phone means access to services such as mobile-banking, water point mapping, and eventually the internet and the world.
BuffaloGrid makes billing and promotion possible, because it knows exactly who power goes to. No other system has this mix of secure information and easy access, which we believe is the key to bringing mobile network operators into the power distribution market.
BuffaloGrid is a gateway for new types of power services, billing and promotion that bring remote rural villages into the information age. The phones and network infrastructure exist, what is needed is a way to power them. BuffaloGrid solar powered Hubs bring power to people, right where it’s needed. A decentralised energy source is the key to bringing power to widely distributed off-grid people. At BuffaloGrid we believe that people need access to power, not ownership of inefficient or polluting power solutions.
BuffaloGrid uses clean solar power, which increases access to safe phone charging and lighting, reducing respiratory complaints and indirectly tackling other problems such as the danger created by kerosene lamps that claim the lives of 1.5 million people each year, over half of which are under the age of five. Having safe lighting also means that people can be more productive through the dark hours, allowing children to study for longer.
BuffaloGrid Hubs can also be used to provide off-grid power for a range of vital uses from medical to educational applications, bringing economic growth to rural communities around the world.
FireChat introduces a new way to chat: “off-the-grid”.
Now you can chat with people around you – even if there is no Internet connection or mobile phone coverage.
Three Over Seven /
Three Over Seven creates products for the everyday athlete that help promote movement and activity. One of projects is LASTFIT, a technology for fitting and sizing footwear that utilises mobile scanning technology to create a new way of making footwear.
Our technology platform enables retailers to bring the best of e-commerce technology to brick-and-mortar stores.
Fairphone uncovers complex systems to change how things are made. By creating a smartphone, we’re opening up the supply chain, building new relationships between people and their products and starting conversations about what is truly fair. We’re leading by example to expand the market for products that put ethical values first. It’s not just a phone, it’s a movement. www.fairphone.com
Good habits start young.
A prepaid debit card for young people with a mobile banking app for the family.
Financial freedom with responsibility.