Most Contagious

Most Contagious

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Who are Contagious?


Contagious helps brands and advertising agencies understand and adapt to shifts in marketing, consumer culture and technology. Our dedicated consultancy division, Contagious Insider, delivers hands-on help to effect change in our clients’ companies.


Contagious Magazine, our hard-copy quarterly publication analyses the world’s most innovative brands, and learns from the people behind them. An online intelligence service, Contagious I/O is Contagious’ collaborative and fully customisable research platform. Contagious events attract delegates from the world’s smartest brands, agencies and businesses.

What is Most Contagious?


Most Contagious is an annual, uniquely curated innovation event in London staged by Contagious. Most Contagious celebrates the biggest innovations and analyses the most impactful marketing from the year to decipher what influence these will have on the immediate future for brands and advertising.


The event includes a full day conference programme, with Contagious consultants as well as expert guest speakers, a series of interactive workshops, an awards scheme, and an exhibition to showcase disruptive start-ups, innovative new technologies and the makers behind them.


For 2015 sponsorship enquiries, please email



The speaker lineup for 2015 will be released over the coming weeks. Click on last year’s speakers below to watch their presentation from Most Contagious 2014. If you’d like to propose a speaker, please fill out the online form: 


Renato Rossi

Renato Rossi /



Global Brand Director, Hair Care (Unilever UK)


Renato is responsible for Dove Hair Care and All Things Hair brands globally. He is in charge of strategy, innovations and communication plans worldwide, as well as global market share performance and brand equity indicators.

He is passionate about finding new markets and opportunities, developing and crafting new ideas, and making them work in practice.

He’s experienced in shaping category and brand strategy, leading global innovation projects and teams, and building strong brands on- and offline.

Renato is a true global citizen, having lived in Brazil, New Zealand, Mexico and the UK, and visited over 45 countries.

Renato Rossi /


Malin Hanås

Malin Hanås /


Swedish-born Malin moved to the UK in March 2012 to accept the role of Creative Director at global digital agency Razorfish’s London office, and has since been a rising star on the UK digital advertising scene.

Before Razorfish she ran her own start-up in Stockholm and worked in Amsterdam for the likes of Strawberryfrog, JWT and Blast Radius.
Her work highlights include the recently launched and critically acclaimed YouTube channel “All Things Hair” for Unilever, a Webby Award winning campaign for HUGO BOSS, and the interactive YouTube experience KINO.

In 2012 Malin was named a ‘Woman of Tomorrow’ in the Institute of Practitioners in Advertising’s search for 10 future female leaders in the field.

She is committed to mentoring, and regularly returns to give talks and lectures at her alma mater Hyper Island. She is also on the steering board for Hyper Island Manchester’s digital media programme. She is active in SheSays, and heads up the creative intern programme at Razorfish.

Malin Hanås /


Daniel Franklin

Daniel Franklin /

The Economist


EXECUTIVE EDITOR, The Economist & EDITOR, The World in 2014


Daniel Franklin has been Executive Editor of The Economist since 2006 and Editor since 2003 of The Economist‘s annual publication, “The World in…”; which focuses on the year ahead. His book on long-term trends, Megachange: The World in 2050, was published in 2012. Daniel joined The Economist in 1983 to write about Soviet and East European affairs. As the newspaper’s Europe Editor from 1986 to 1992 he covered the great European upheavals, from the collapse of communism to the signing of the Maastricht treaty. After a stint as Britain Editor he moved to the United States as Washington Bureau Chief, covering the first Clinton term. In 1997 he moved back to London as Editorial Director of the Economist Intelligence Unit. From 2006 to 2010 he was Editor-in-Chief of For the following four years he was Business Affairs Editor, running the paper’s coverage of business, finance, science and technology. He now oversees the editorial dimension of new initiatives undertaken by The Economist Group, and is Editorial Director of Intelligent life, the group’s bi-monthly cultural magazine.

Daniel Franklin /

The Economist

Emad Nadim

Emad Nadim /



Brand Manager, Kenco, Mondelez International


Emad is Brand Manager for ethical coffee brand Kenco and has led the creation of the brand’s first content-led programme, ‘Coffee Vs Gangs’.

In his role, Emad is responsible for leading the brand strategy, communications and innovation. Emad also has broad commercial experience having worked on several roles within marketing and sales at Cadbury and Kraft Foods.

Previously, he has worked in the financial sector, while also being a freelance political journalist in Pakistan. Led by a strong belief in cultural diversity and a desire to change perceptions about the country, Emad founded AIESEC Pakistan, the world’s largest youth leadership organisation. He has led cross-cultural teams and lived in 4 countries. Emad publishes a blog on the life as a rookie marketer, focussed on new media, and constantly seeks opportunities to mentor young people starting their careers.

Emad Nadim /


Melissa Coker

Melissa Coker /



Founder, Wren


Melissa Coker is the founder of Wren, a women’s apparel brand and creative consultancy.  A content disruptor with over a decades worth of senior level leadership experience in the apparel and media industries, Coker got her start as an editor at top fashion publications such as Vogue and W magazines.  This unique editorial point of view has allowed her to consistently create a definitive, clear and signature narrative that adds value to brands and meaning to customers.

The viral marketing campaign, First Kiss, she created for Wren’s Fall 14 collection is the most viewed fashion film of all time and won a Grand Clio for Prestige Film and the Gold Cannes Lion for Internet Film.

Melissa Coker /


Kaoru Sugano

Kaoru Sugano /

Dentsu Inc.

Kaoru Sugano
Creative Director/Creative Technologist, Dentsu Inc.


Kaoru joined Dentsu in 2002, and he has built a unique career by working on data mining and R&D of technical methods for digital executions, as well as client work such as global product & services development and advertising campaigns. Some of his prominent work include  ‘CONNECTING LIFELINES’, ‘RoadMovies’, ‘Sound of Honda – Ayrton Senna 1989’, all for Honda’s Internavi.


The most recent international accolades for Kaoru’s innovative work are a Black Pencil at D&AD and the Titanium Grand Prix at Cannes. They add to his collection of awards that include another Titanium Lion, gold and silver Lions at Cannes, 4 Yellow Pencils at D&AD, 4 Grand Prix at Spikes Asia, Grand Prix at Adfest, and Grand Prix at the Japan Media Arts Festival, among others. He has also judged at D&AD, Cannes, and Spikes Asia.

Mark Woerde

Mark Woerde /



Co-founder, LEMZ


Mark is the co-founder of the award-winning advertising agency Lemz and founder of the non-profit organization He has worked as a consultant to many notable organizations, including IKEA, Doctors without Borders, Unilever, Sara Lee and Terre des Hommes. After receiving a degree in economics from the University of Amsterdam, he quickly earned a reputation for creating successful campaigns that achieve both business and social goals.


In 2010, Mark founded with the world’s largest study on the meaning of life in relation to brands. The research grew into a bestselling book, ‘How Advertising Will Heal the World and Your Business,’ which Mark presented to over 200 great audiences around the world in one year, leading to global news coverage and impact. Mark was honored with the Images and Voices Award of Appreciation (USA) in 2011 and nominated Dutch Adman of the year in 2012.


In 2014, Mark’s dream to set a world wide radical example of how creativity can make this world a better place was realized. Mark, with his team and Terre des Hommes, put Webcam Child Sex Tourism successfully on the agenda of politicians and police forces all over the world with the virtual girl Sweetie. Many children in developing countries were rescued and laws were changed. After receiving a letter of recognition from the UN, Lemz admitted to their professional peers that they were behind the campaign. This resulted in numerous awards, but far more important; this campaign and its learnings have empowered and encouraged creatives all over the world to use their talent for the benefit of humanity.


Currently, Mark is working on new Lemz projects and two hopefully new world-changing campaigns, that will launch in 2016. Mark is also running tests on his new book, due to come out in September 2015. Mark will continue to give public talks and host IDEA LABs.

Tom Ramsden

Tom Ramsden /


Tom Ramsden

Brand Marketing Director, adidas Football


After university, Tom originally joined adidas is 2001 as a Trend & Entertainment Marketing Assistant. Following this, a period of freelance project management and copywriting led to a job with London-based creative agency U-Dox. After 2 years as Project Director working on brands including adidas and Ralph Lauren Tom joined adidas as Communications Manager for adidas Originals launching ‘House Party’ and ‘adidas x Star Wars’ Campaigns.

In 2011, Tom managed the development of the adidas brand campaign ‘all in’ before taking the position as Brand Marketing Director for adidas Football- overseeing all communications for adidas in football and, most recently, the campaign for the 2014 FIFA World Cup: ‘all in or nothing.’

Tobias Nordstrom

Tobias Nordstrom /

Forsman & Bodenfors


HEAD OF PLANNING, Forsman & Bodenfors


Tobias is the Head of Planning of Forsman & Bodenfors. Among his present and former clients are IKEA, Volvo Cars, Swedish Television, Mondelez Chocolate brands, Thomas Cook Travels and Volvo Trucks. The majority of the clients are international assignments. Previous, Tobias has been Head of Planning at 100-Advertising Agency in Gothenburg, working with Electrolux among others. Tobias has multiple wins from all major advertising awards during the last 8 years.

Tobias Nordstrom /

Forsman & Bodenfors

Neil Merry

Neil Merry /




Neil is an experienced product designer & innovation strategist. He has worked for prestigious automotive marques – Bentley and Land Rover, creating new product innovations and a range of brand-enhancing accessory designs. After specialising in consumer electronics whilst studying at the Royal College of Art, he has lead the design of products at the intersection of hardware & software, working for tech-start-up ROLI and as an independent design consultant. Neil joined the BleepBleep’s team as Project Director, he manages the new product development process and consults on the creative development & exploitation of the BleepBleep’s brand.

Neil Merry /


To watch Neil’s 5 minute pitch, fast-forward the YouTube clip to 17:49 minutes


Nadia Shouraboura

Nadia Shouraboura /


Nadia Shouraboura

CEO, Hointer


Dr. Nadia Shouraboura is the CEO of Hointer, a retailer that’s reinventing the shopping experience, making it easy and fun. During her PhD work, Shouraboura performed research at AT&T Bell Labs and co-founded Starlight Multimedia, a developer of multimedia applications. Shouraboura has also worked with JP Morgan Venture startup, Mobilocity, as its Managing Director in charge of the wireless division. Following on from Mobilocity, Shouraboura became a pioneer in the emerging world of energy trading, joining Exelon as the manager responsible for the energy trading algorithms and software. Nadia then joined in March of 2004, as technology vice president of its Worldwide Operations.

Micha Benoliel

Micha Benoliel /


MICHA Benoliel



Micha is the CEO and co-founder of Open Garden, creators of Firechat.


Over the past 10 years, Micha has launched and run several telecommunications services in Europe. Micha’s keen interest for peer-to-peer technologies brought him to partner with Skype early on, launching Skype In and Skype Out. which enabled Skype’s business model. His personal challenge is to make ubiquitous wireless broadband access to the Internet a reality.


Micha has appeared live on CNN, CNBC and the BBC as well as many events such as TechCrunch Disrupt, GMIC, DEMO, LAUNCH, MobileBeat and Crowdsourcing

Micha Benoliel /


To watch Micha’s 5 minute pitch, fast-forward the YouTube clip to 45:24 minutes


Daria Koreniushkina

Daria Koreniushkina /


Daria Koreniushkina is Public Engagement Officer at Fairphone, a social enterprise which uncovers complex production systems to change how things are made. Making fair electronics a part of the public debate is critical to changing the relationship people have with their products. This is the driving force behind Daria’s work. Prior to Fairphone, she worked for communication agencies with international brands and founded Incamp, the first online service for booking holiday camps in Russia.

Daria Koreniushkina /


To watch Daria’s 5 minute pitch, fast-forward the YouTube clip to 38:01 minutes


Matt Isaacs

Matt Isaacs /


Matt Isaacs

Founding Partner & Executive Chairman, Essence


As one of the founding partners, Matt helped shape Essence into the company it is today. That agency is now the world’s largest independent buyer of digital media with billings in excess of $650MM USD, is 480 people strong, and has offices in London, New York, San Francisco, Seattle, Singapore and Tokyo. Current clients include Google, eBay, Financial Times and Barclays.


Matt served as Global CEO of the agency until spring of this year. During his last four years in that role, both billings and headcount doubled every year. Today, as Executive Chairman, Matt oversees the Board, supports the execution of corporate strategy and helps to ensure the legacy of Essence exists well beyond the agency and the industry.


Before co-founding Essence Matt was Chief Marketing Officer at Create Services & Goldfish Bank, a subsidiary of Lloyds TSB Group that handled all of the bank’s non LloydsTSB branded retail banking business across 15 brands and with £2B in assets.


Matt’s ‘first career’ was in strategy consulting at McKinsey spin-off MMG, where he was part of the core team that built MMG Europe from 14 consultants to 400 across 13 offices.


Matt lives on a small farm with his wife, 4 children, 5 hens, lots of sheep and bees in the depths of East Sussex, UK.

Matt Isaacs /


Robin Bordoli

Robin Bordoli /


Robin Bordoli

General Manager, Consumer Marketing, Marketo


Robin has spent the past decade at the forefront of innovations impacting digital marketers at companies such as Marketo, Jive Software and Yahoo.  Robin currently leads Marketo’s Consumer Marketing global division bringing the power of Marketo’s Engagement Marketing platform to consumer marketing teams so they can build long-term personalized relationships with their customers.  Prior to Marketo Robin was Vice President for the Jive Apps Market at Jive Software helping marketers embrace how they engaged with their customers through social collaboration. Robin also previously led Corporate and Product Strategy for Yahoo’s Search and Marketplaces businesses.

Tara-Nicholle Nelson

Tara-Nicholle Nelson /


Tara-Nicholle Nelson

Vice President, Marketing, MyFitnessPal


Tara-Nicholle Nelson is the Vice President of Marketing for MyFitnessPal: the company at the epicenter of the dawning era of digital personal health. Previously, Tara was the Founder and CEO of RETHINK Multimedia, Inc., an integrated digital and content marketing consultancy that helps brands understand and engage with Transformational Consumers – a hyper-growth segment of consumers committed to transformation in their health and personal finances. A real estate broker and attorney in a former life, Tara had written two books for women consumers.

Tara-Nicholle Nelson /


Paul Kemp-Robertson

Paul Kemp-Robertson /





After graduating with a masters degree from Goldsmiths College in London, Paul started his career at corporate communications firm Maritz before helping launch shots magazine in 1990. After a spell in commercials production, Paul returned to shots and became editor in 1994. Subscriptions trebled under his tenure.
In 1998 he was appointed worldwide director of creative resources at Leo Burnett in Chicago. In 2004, Paul co-founded Contagious with shots founder Gee Thomson and media entrepreneur John Gordon.
Paul has written for publications including Business 2.0 and The Guardian, as well as co-editing D&AD’s The Commercials Book. He has appeared on BBC Radio 4’s Today Programme and his talk on alternative currencies has been viewed more than 438,000 times at

Nick Parish

Nick Parish /





An award-winning writer and editor, Nick established Contagious in North America in 2010. He runs every aspect of our North American business, including client-based consulting projects like the groundbreaking Project Fly initiative with Mondelez International. Nick has spoken at dozens of leading events including the Cannes Lions and SXSW Interactive, and his writing has been published in New York magazine, the New York Post, Advertising Age, Creativity, Flaunt, Mashable and others. He resides in Brooklyn and enjoys fly fishing, dystopian fiction and any music that sounds like it could have come from Detroit.

Katrina Dodd

Katrina Dodd /





Katrina came to a nascent Contagious in 2006 via Financial Times Management Reports and shots magazine. She became the founding editor of Contagious Feed (the precursor to I/O) a year later and helped establish our consultancy team in 2010.
Since then she’s led projects to investigate original programme formats for the BBC, scope out the retail landscape for a luxury fashion group, and delivered a six week marketing capability training course for Universal Music. Most recently she’s managed workshop sessions to provoke Random House’s marketing team, and helped a variety of agencies raise the bar on high profile client pitches.

Katrina Dodd /


Alex Jenkins

Alex Jenkins /





Alex Jenkins is Editor of Contagious I/O – a collaborative research platform featuring the world’s most creative, ingenious and effective brand-funded ideas. Through I/O and the Contagious Insider consultancy division, Alex works with brands such as BBC Worldwide, American Express, Diageo, Red Bull Media House and Universal Music.

Alex came to Contagious from the IPA, and prior to that he worked as a business journalist, copywriter, and film coordinator. Outside of office hours, Alex has written web comedy for Channel 4, produced an album which somehow made it into the Billboard staff choices for 2005, and had his first book published in 2008.

Alex Jenkins /


Chloe Markowicz

Chloe Markowicz /


Chloe Markowicz

Deputy Editor, Contagious I/O, Contagious


Chloe Markowicz is Deputy Editor of Contagious I/O – a bespoke intelligence resource that delivers strategic insight into brands and agencies around the world. In addition to I/O, Chloe contributes to Contagious magazine, providing in-depth case studies on major global brands, company profiles and trend analysis features. She also regularly delivers tailored trend briefings.

Prior to Contagious, Chloe was a technology reporter at PRWeek, and following a stint in China at the Shanghai World Expo, worked as a freelance journalist for a diverse selection of publications from Restaurant Magazine to Vanity Fair.


Chloe holds an MSc in Gender and Media from the London School of Economics, as well as an MA in Magazine Journalism from City University.

Chloe Markowicz /


Patrick Jeffrey

Patrick Jeffrey /


patrick Jeffrey

Staff Writer, Contagious


Patrick is a staff writer on Contagious I/O, an online research platform that covers the most creative, effective brand-funded ideas from around the world. He is also a regular contributor to Contagious magazine, where he has conducted in-depth case studies on some of the world’s most forward- thinking brands.

Prior to his career at Contagious, Patrick worked in a London-based creative agency, where he helped to create campaigns for brands like Beck’s, Skype, Absolut and Zippo. He graduated from the University of Manchester with an MA in History.

Patrick Jeffrey /


Janaina Borges

Janaina Borges /


Janaina Borges

President & Director of Content, Brazil, Contagious


Before joining Contagious Janaina was at agency Casa, São Paulo, where she led the planning and social media team, developing digital work for clients including Magazine Luiza and various Johnson & Johnson brands.
After studying business and economics, Janaina has worked in consultancy roles at international agencies and client side.

This includes four years at FutureBrand in São Paulo and Buenos Aires, working with clients such as Nestlé, Visa and Itaú, before she joined Coca-Cola in Rio as creative excellence planner, working across all brands and leading major projects including their 2010 World Cup campaign.

Chris Barth

Chris Barth /


Chris Barth

Strategist, Contagious Insider, Contagious


Chris Barth is a strategist at Contagious, where he consults on a wide array of projects. He also writes for the award-winning quarterly magazine and online I/O intelligence hub. Prior to joining Contagious’ New York City office in early 2013, Chris covered investing and technology for Forbes. He also produced Steve Forbes’ Intelligent Investing interview series, which featured conversations with global leaders in economics, business and investing. In past lives, Chris has worked as an editorial producer at Major League Baseball Advanced Media, a freelance writer at, and a healthcare consultant at Arcadia Solutions. He graduated with honors from Dartmouth College, where he majored in geographical information systems and Spanish.

Chris Barth /


Tara Hirebet

Tara Hirebet /


Tara Hirebet

Head of Asia Pacific, Contagious Insider, Contagious


Tara Hirebet is the Head of Asia Pacific for Contagious Consulting. She is spearheading the consultancy division across the region, via bespoke consultancy projects (trend briefings, innovation workshops, creativity and training programmes.)


Tara has a 10-year eclectic background in copywriting, advertising, market research, trends, foresight and innovation. She has worked for Publicis, Ogilvy, TBWA, Flamingo Shanghai and Chinese youth consultancy, China Youthology. After three years in China, Tara returned to Singapore, to set up’s APAC regional office. Most recently, she was a freelance senior consultant at WPP’s The Futures Company, working on a global future of youth project. Tara is frequently invited to speak as an Asian expert on Asian trends, consumers and urban innovation. She has spoken at: SXSW 2014 (and will again at SXSW 2015), TEDx Women and TEDx City 2.0, the Mashable Social Good Summit Singapore, the UNDP, Visa, Grey Goose, Australian Business Congress, iMedia Summit Asia, Bangladesh Brand Forum, K.E.Y Platform Seoul, Friesland Campina, Grey Group, JWT Kuwait and OgilvyOne. Tara has also written columns and opinion pieces for Campaign Asia and the Korea Times.


Tara holds a Postgraduate Diploma in Creative Advertising from the University of Falmouth and a Hon BA in Drama and English from the University of Toronto, Canada.

Tara Hirebet /


Will Sansom

Will Sansom /



Director, Content & Strategy, Contagious Insider, cONTAGIOUS


A founding member of our consultancy team, Will leads a number of our client relationships including Nike and Red Bull, and was part of the Heineken project team that created the ground-breaking Ignite ‘smart’ bottle. He has presented at conferences around the world, including Cannes Lions, AdAsia, Spikes and the Guardian’s Changing Media Summit, and has judged at the Fab and Lovie Awards as well as the Midem festival.

Will Sansom /




Our 2015 agenda won’t be released until the end of the summer. In the meantime though, check out what we featured on last year’s programme:



We’ll look at the brands who’ve stopped talking about Big Data and started doing something with it, turning bits and bytes into actionable insights and new opportunities and pinpointing the creative and strategic advantages of data divination.



Whether putting tools in the hands of people who otherwise wouldn’t have access to them or taking a stance against social inequalities, brands are playing an increasingly active role addressing global issues. We’ll dig into how and why brands are helping people stand up and be counted.

WORLD CUP 2014 /


In Brazil, this year’s World Cup edition became known as the Cup of all Cups. For brands, however, it appeared to be a time of uncertainty and fear which led to very few memorable campaigns. Find out what happened and why, whilst gaining insights into how your brand can learn from it. And all this from the perspective of a local thinker.



Armed with hundreds of millions of users and astronomical growth projections, mobile messaging apps are fundamentally changing the communications landscape. We’ll show you how you can become part of this radical new conversation.

Cities /


The idea of the smart city is moving from a series of experiments to an everyday reality. Councils, organisations and tech companies are now using sensors to ease traffic congestion, combat rising pollution levels and improve safety. This year, by harnessing technology and data, brands have actively helped citizens by making their lives happier, healthier and smarter.

content /


2014 was the year that brands finally got it right when it came to content, nailing distribution and storytelling to create properties that had as much appeal as unbranded content. This content captured audiences because instead of pushing product, brands focused on showcasing their values and personality, delivering truly memorable moments.





08:45 – WELCOME
Paul Kemp-Robertson & Nick Parish, Contagious


Will Sansom, Contagious


09:10 – CONTENT
Alex Jenkins & Chloe Markowicz, Contagious
Tobias Nordstrom, Forsman & Bodenfors
Melissa Coker, Wren


Matt Isaacs, Essence
Nadia Shouraboura, Hointer
Neil Merry, BleepBleeps




Paul Kemp-Robertson & Nick Parish, Contagious


Patrick Jeffrey, Contagious


11:25 – DATA
Chris Barth, Contagious

Renato Rossi, Unilever & Malin Hanas, Razorfish

Kaoru Sugano, Dentsu


Daniel Becerra, BuffaloGrid


Robin Bordoli, Marketo
Paul Kemp-Robertson & Nick Parish, Contagious




1:20 – 1:40 Workshop: ‘How to Have a Two-Way Love Affair with 75 Million Users: The MyFitnessPal Story’

Tara-Nicholle Nelson, MyFitnessPal



Paul Kemp-Robertson & Nick Parish, Contagious


2:05 – WORLD CUP

Janaina Borges , Contagious

Tom Ramsden, Adidas


2:35 – CITIES

Tara Hirebet, Contagious


2:50 – THE WORLD IN 2015

Daniel Franklin, The Economist



Daria Koreniushkina, Fairphone

Micha Benoliel, Firechat

Tim Brown, Three Over Seven





Katrina Dodd, Contagious

Emad Nadim, Kenco, Mondelez

Mark Woerde, LEMZ




5:25 –WRAP UP

Paul Kemp-Robertson & Nick Parish, Contagious




7:00 – END




As with our agenda, our exhibitors and workshop hosts for this year will be announced over the coming months. Below highlights some of the exhibitors we had at Most Contagious 2014.


BleepBleeps /

BleepBleeps are a colourful collection of connected devices that help everyone become a great parent. Little guys that help you get pregnant, give birth, look after your baby and raise your child. Each device connects to the cloud and our smartphone app to give you access to simple tools, guidance and content. Each of the BleepBleeps characters has a face, a name, a personality and a story. And they each make a unique bleep bleep sound when activated, hence the name BleepBleeps.


Our product design and tonality is inspired by the simple form and colours of children’s building blocks combined with the characterfulness of designer vinyl toys and the lightheartedness of the Alessi brand. This design language makes us unique in the health/gadget category, appealing to design-literate parents plus instantly connecting with kids.


Our ultimate aim is to create a fun, modern, trusted parenting brand.

Google Cardboard

Google Cardboard /

Virtual reality has made exciting progress over the past several years. However, developing for VR still requires expensive, specialized hardware. Thinking about how to make VR accessible to more people, a group of VR enthusiasts at Google experimented with using a smartphone to drive VR experiences.

The result is Cardboard, a no-frills enclosure that transforms a phone into a basic VR headset, and the accompanying open software toolkit that makes writing VR software as simple as building a web or mobile app.

Fiat 500X the Power of X

Fiat 500X the Power of X /

VR Experience for Fiat 500X with Dynamo brought to you by Krow Communications and Framestore.



BuffaloGrid /



The mobile phone is the most successful electronic device in history. It is the first and only device to reach the most remote rural and low-income regions of the world. This success is due to a simple business model: Mobile Network Operators provide the infrastructure and run an accessible service that everyone wants. Following this example BuffaloGrid is doing what mobile network operators did for telecommunication to electrical power.


The UN says “Mobile phones are the biggest contributor to economic growth in off-grid rural populations”. But keeping a phone charged when off-grid is frustrating and expensive. People travel large distances to charge their phones, pay for the world’s most expensive electricity, and lose their phones for half a day while they charge. Twice a week.


BuffaloGrid offers power to rural people in the developing world.


BuffaloGrid  has created a profitable and patent-pending way to reliably deliver power to remote areas. It makes power affordable. A charged phone means access to services such as mobile-banking, water point mapping, and eventually the internet and the world.


BuffaloGrid makes billing and promotion possible, because it knows exactly who power goes to. No other system has this mix of secure information and easy access, which we believe is the key to bringing mobile network operators into the power distribution market.


BuffaloGrid is a gateway for new types of power services, billing and promotion that bring remote rural villages into the information age. The phones and network infrastructure exist, what is needed is a way to power them. BuffaloGrid solar powered Hubs bring power to people, right where it’s needed.  A decentralised energy source is the key to bringing power to widely distributed off-grid people.  At BuffaloGrid we believe that people need access to power, not ownership of inefficient or polluting power solutions.


BuffaloGrid uses clean solar power, which increases access to safe phone charging and lighting, reducing respiratory complaints and indirectly tackling other problems such as the danger created by kerosene lamps that claim the lives of 1.5 million people each year, over half of which are under the age of five. Having safe lighting also means that people can be more productive through the dark hours, allowing children to study for longer.


BuffaloGrid Hubs can also be used to provide off-grid power for a range of vital uses from medical to educational applications, bringing economic growth to rural communities around the world.

BuffaloGrid /


Fairphone /

Fairphone uncovers complex systems to change how things are made. By creating a smartphone, we’re opening up the supply chain, building new relationships between people and their products and starting conversations about what is truly fair. We’re leading by example to expand the market for products that put ethical values first. It’s not just a phone, it’s a movement.

Mixed Reality Lab

Mixed Reality Lab /

Mixed Reality Lab – City University


The Mixed Reality Lab is a trans-disciplinary space, researching cutting-edge sensory innovations and creativity. We work to empower individuals and societies to meet global challenges and seize future opportunities. Our projects are designed to meet social needs through collaborative design, methods and techniques. We aim to design multi-sensory (including touch, smell and taste) communication to enhance the value of the internet and new technologies that can contribute to the worthy cause of social innovation.


At Most Contagious 2014 you will be able to explore Scentee: the device that connects to a smartphone and emits the smell of your favourite meal; experience the world’s first tele-hug ring: RingU (pictured), which delivers a remote hug; and stimulate your taste buds with the Electric Taste Machine.

Incendiary Reflection

Incendiary Reflection /


Do all of our emotions really come from inside ?


This mirror is designed to influence your emotional state by reflecting your facial expression as a slightly different one. You may not be changing your facial expression, but your face in the mirror will look happy or sad. What you see in the mirror looks like you. So, if you see your face smiling in the mirror, you will unconsciously recognize the change in the mirror as one actually occurring inside your body–and actually become happier.

Incendiary Reflection /



The EmoSPARK is the first artificial intelligence (AI) console empowered by you. Learning from you and your family the cube, which will interact on a conversational level, takes note of your feelings and reactions to audio and visual media. It learns to like what you like, and with your guidance, recognises what makes you feel happy.
It learns to recognise your face and voice, along with your family members, as well as becoming familiar with the times when you are feeling a little down in the dumps. Then it can play the music it knows you enjoy, or recall a photograph or short video of happier events. You will be in control of how you interact and engage with the EmoSPARK, which is an Android powered Wi-Fi/Bluetooth cube.
The cube, like any family member, soon gets to know and recognise the likes and dislikes of the people around it. Likewise with its unique Emotion Processing Unit, you can watch the ever changing display of colours that form and blend in the iris of the eye of the cube indicating how it is “feeling” at any particular moment.

‘Being present at Most Contagious is such an invigorating and essential experience, being able to exhibit was a unique opportunity that we could not miss. We cannot place a value on the exposure it provided for us, the connections we made and the relationships that were enhanced due to us being involved with Contagious.’


- Simon Brown, co-founder & chief marketing officer at skignz (an exhibitor at Most Contagious 2014)


The Small But Perfectly Formed Award


As more large companies incorporate incubator and accelerator units in their businesses, much can be learnt from fledging companies with innovation in their blood.


The Most Contagious Startup / Small But Perfectly Formed Award, is devoted to Contagious’ favourite startsup of the year, selected for their overachievements in terms of investment and growth, and their willingness to disrupt their sector or even to create a whole new category.


Last year’s Most Contagious Startup was awarded to retail infrastructure innovators, Hointer.


Hointer’s founder and CEO, Nadia Shouraboura above, accepting the award at Most Contagious 2014.



The Most Contagious conference was superbly organized, packed with great people to meet and beautiful digital content to watch. I liked that at the conference the focus on innovation and creativity was smartly intertwined with the delivery of tangible business results. Also many thanks to Contagious for the  Most Contagious Startup Award 2014. My team and I celebrated it dancing all night back home in Seattle.’

- Nadia Shouraboura, CEO & Founder, Hointer






EssenceLogo_White_on_transparency40 Sponsors of the 2014 Most Contagious Startup Award

Tickets to Most Contagious 2015 are on sale now!


Early Bird Single / £650

Early Bird Group 3 for 2 / £1300

Early bird tickets are available until 31 August only


Standard Single / £800

Standard Group 3 for 2 / £1600



Contagious Magazine and/or I/O subscribers are entitled to a 10% discount on all tickets. Email to book.




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