Most Contagious

Most Contagious

You can now download the 2017 Most Contagious Report, our analysis of the biggest trends for the year ahead, here. 







8.30 – Registration opens
9.30 – Conference begins
17.00 – Conference ends
17.00 : 19.00 – Sip & Socialise

In its 6th year the acclaimed MOST CONTAGIOUS in London on Wednesday, 6 December 2017 gathers leaders and shapers from the world’s most successful and pioneering brands, agencies, media organisations and technologies. 


We interrogate the year’s ground-breaking campaigns, innovations and trends, providing powerful insight and inspiration to arm organisations with the knowledge of How to Win in 2018.


This year we have 24 experts speaking, including major brands, agencies and a select group of start-ups stirring change. We’ll reveal the biggest threats and opportunities to help you navigate the complex marketing landscape in 2018. Plus, our immersive exhibition will showcase cutting-edge innovations in media, marketing and technology.


It’s a jam-packed day and an opportunity to meet with 600 peers from the world’s major brands and agencies. This is one unique day you simply can’t afford to miss.




See full agenda and key themes covered on the day, below.


Join these amazing brands, agencies and many more


intelligent, incisive and truly inspiring…



Mark Woerde

Mark Woerde /

Havas Lemz - view profile >>

Mark Woerde

strategy director & founder, havas lemz


Mark Woerde is co-founder of the Amsterdam-based ad agency Havas Lemz and the non-profit organization AdAge ranked him one of 50 most creative people in the world.

He started his crusade to promote prosocial advertising in 2011 when he delivered the world’s most comprehensive body of evidence that people are waiting for brands to embrace and promote altruistic values. These findings grew into the bestselling book “How Advertising Will Heal The World and Your Business.”

In 2014, Mark’s dream to set a world wide radical example of how creativity can make this world a better place was realized. Mark with his team and Terre des Hommes, put Webcam Child Sex Tourism successfully on the agenda of politicians and police forces all over the world with the virtual girl Sweetie.

In 2017 Mark and his team launched the Make Friends Across Religions initiative, an historical appeal made by the most prominent leaders of the world’s major religions. The statement is intended to reduce social tension around the world by stimulating interpersonal contact between people of different faiths. It was made by Pope Francis, the Grand Mufti of Egypt, Chief Rabbi Jonathan Sacks, H.H. the Dalai Lama, Ecumenical Patriarch Bartholomew I, Sri Sri Ravi Shankar and many others.

Linda Bernardi

Linda Bernardi /

Element AI - view profile >>


EVP, Chief Product & Strategy Officer, ELEMENT AI


Linda Bernardi is EVP, Chief Product & Strategy Officer at Element AI. Her passion is Data & AI and how to disrupt, innovate and AI-enable companies across the globe.  Previously Linda was Chief Innovation Officer at IBM for IoT & Cloud.  Linda’s most recent book The Inversion Factor (October 2017, MIT Press) discusses the technology and architecture considerations of the emerging HyperConnected world enabled by AI. Her first book ProVoke, discusses the necessity of Disruption in order to Innovate. Always with a lens towards global companies, large and small- enabling them to innovate more effectively and broadly. She is a serial entrepreneur. A strong advocate for women in tech, founding member of the Anita Borg Institute for Women & Tech and the Grace Hopper Celebration.

Daniel Franklin

Daniel Franklin /

The Economist - view profile >>


Executive Editor, The Economist & Editor, The World in 2018


Daniel Franklin is Executive Editor of The Economist and Editor of The Economist’s annual publication, “The World in…”; which focuses on the year ahead. His book on long-term trends, Megachange: The World in 2050, was published in 2012, and its successor, Megatech: Technology in 2050, in February 2017. Daniel joined The Economist in 1983 to write about Soviet and East European affairs. As the newspaper’s Europe Editor from 1986 to 1992 he covered the great European upheavals, from the collapse of communism to the signing of the Maastricht treaty. After a stint as Britain Editor he moved to the United States as Washington Bureau Chief, covering the first Clinton term. In 1997 he moved back to London as Editorial Director of the Economist Intelligence Unit. From 2006 to 2010 he was Editor-in-Chief of, and then for four years served as Business Affairs Editor, running the paper’s coverage of business, finance, science and technology. 

Tom Murphy

Tom Murphy /

McCann - view profile >>

Tom Murphy,

McCann New York Co-Chief Creative Officer


Tom Murphy is Co-Chief Creative Officer of McCann New York. He and his partner, Sean Bryan, have led the agency through a period of creative rebirth, and tremendous growth. McCann NY was the most awarded North American agency at Cannes 2016 and 2017. It was 2017 Agency of the Year at the One Show, Andy’s, Clio’s, and LIAA. McCann was featured on the AdAge A-List and Creativity Innovators list in both 2016 and 2017.


An art director by trade, Tom has been at McCann since 2005 when he was hired as a Creative Director on Verizon. He has worked across a wide range of categories, on brands from Microsoft to Sony to the United States Postal Service. Prior to McCann, he was at DDB Chicago. Tom is a devout believer in the power of the big, beautiful, simple idea.

Gemma Craven

Gemma Craven /

McCann - view profile >>

Gemma Craven

McCann New York, Director, Social & Mobile


I am a digital marketer with deep expertise in brand and digital strategy, social media, and storytelling. I thrive on building engaged brands and running teams working at the intersection of community, influence and technology

Currently, I am SVP, Director of Social & Mobile at McCann New York, the agency that created Fearless Girl, one of the most important pieces of work in my career to date. My role focuses on the integration of social and mobile thinking across all McCann teams’ work; managing a community of social thought leaders across our global network, leading our partnerships with social platforms, while running a department of social creatives, strategists, and analysts.

Prior to McCann, I was VP Strategic Accounts at Spredfast, a social media marketing platform. There I lead Spredfast’s Customer Partner team as well as a global team of social business consultants, advising brands and media companies on the intersection of technology, brand marketing and social media.

Previously I held senior positions at Ogilvy New York, the flagship US office of the world’s largest advertising agency. As Executive Director Social Customer Engagement for OgilvyOne I worked with enterprise digital clients – including Weight Watchers, IBM, E-Trade and Aetna – to build social and digital into their existing customer engagement programs, working across CRM, e-commerce, customer care and loyalty programs. I was New York Group Director for Ogilvy’s Social@Ogilvy practice. I led a team focused on developing and executing across paid, owned and earned programs for clients such as IKEA, British Airways, Caterpillar, The Gap, Nestle and American Express. I grew the practice from two people to a multi-million dollar division, part of the group that was awarded social agency of the year by the Holmes Group in 2013.

When not nerding out about the latest and greatest platform updates, I love to discover eating options, hang out with my two Boston Terriers and run.


Sarah Warman

Sarah Warman /

Brewdog - view profile >>




Sarah joined BrewDog in 2013 after working for the brewery’s PR team for 2 years, and is now at the helm of its marketing department. BrewDog makes the UK’s best selling craft beer, Punk IPA, and exports into 60 countries with breweries in Aberdeenshire, Scotland and Columbus, Ohio, and plans in place for new brewery sites in Asia and Australia. Sarah’s remit takes responsibility for overseeing the business’ marketing endeavours on a global scale, as well as managing BrewDog’s pioneering crowdfunding programme, Equity for Punks, which has raised in excess of £45million over five rounds in the UK, and one in the US, acquiring more than 50,000 evangelical investors in the process. BrewDog’s marketing is driven by community and conversation.

Peter Ruis

Peter Ruis /

Jigsaw - view profile >>

Peter Ruis

Chief EXECUTIVE Officer, Jigsaw


Peter Ruis joined the Jigsaw Group in 2013 as CEO.  The business has accelerated to over £100m sales, driven innovation from e-commerce to international territories, and delivered exponential profit growth in a challenging market.


In 2015, Jigsaw did what no other high street brand dared to do: make a promise to its customers never to discount outside its two end-of-season Sales. Creatively, too, Jigsaw continues to stand out against competitors, with subversive campaigns (For Life not Landfill and Lived not Modelled), new lifestyle emporiums in London’s Duke Street and Piccadilly (which also include collections from sister boutique The Shop at Bluebird), and a new limited-edition luxury collection A by Jigsaw.


After eight years at Marks & Spencer (originally joining as a graduate trainee in 1989 and rising to Senior Buyer for Menswear), Peter became Head of Product at Ted Baker in 1997; Brand Merchandise Director for Levi Strauss Europe in 2002; Buying Director for Fashion & Beauty at John Lewis in 2005, before being promoted to the executive Board as Buying and Brand director in 2010. 


Peter joined Dunelm PLC as a Non-Executive Director in 2015.


He has a degree in International History and Politics from Leeds University.


In his spare time, Peter enjoys cricket and skiing. He is married with three children and lives in west London.

Tom Ewart

Tom Ewart /

The Corner - view profile >>




Tom Ewart is a founding partner and the Chief Creative Officer of The Corner, which he launched five years ago with Neil Simpson and Neil Hourston (having the name Neil was a prerequisite). The Corner was selected as one of the World’s Leading Advertising Agencies in 2015. Previously Executive Creative Director of Publicis London, he helped successfully turn around the agency and deliver record revenue growth, top the new business league table and win a record number of creative awards. Tom believes in creative agencies not creative departments.

Katrina Dodd

Katrina Dodd /

Contagious - view profile >>




Katrina came to a nascent Contagious in 2006 via Financial Times Management Reports and shots magazine. She became the founding editor of Contagious Feed (the precursor to I/O) a year later and helped establish our consultancy team in 2010.
Since then she’s led projects to investigate original programme formats for the BBC, scope out the retail landscape for a luxury fashion group, and delivered a six week marketing capability training course for Universal Music. Most recently she’s managed workshop sessions to provoke Random House’s marketing team, and helped a variety of agencies raise the bar on high profile client pitches.

Paul Kemp-Robertson

Paul Kemp-Robertson /

Contagious - view profile >>




After graduating with a masters degree from Goldsmiths College in London, Paul started his career at corporate communications firm Maritz before helping launch shots magazine in 1990. After a spell in commercials production, Paul returned to shots and became editor in 1994. Subscriptions trebled under his tenure.
In 1998 he was appointed worldwide director of creative resources at Leo Burnett in Chicago. In 2004, Paul co-founded Contagious with shots founder Gee Thomson and media entrepreneur John Gordon.
Paul has written for publications including Business 2.0 and The Guardian, as well as co-editing D&AD’s The Commercials Book. He has appeared on BBC Radio 4’s Today Programme and his talk on alternative currencies has been viewed more than 438,000 times at

Alex Jenkins

Alex Jenkins /

Contagious - view profile >>




Alex Jenkins is Editor of Contagious Magazine & Contagious I/O – a collaborative research platform featuring the world’s most creative, ingenious and effective brand-funded ideas. Through I/O and the Contagious Insider consultancy division, Alex works with brands such as BBC Worldwide, American Express, Diageo, Red Bull Media House and Universal Music.

Alex came to Contagious from the IPA, and prior to that he worked as a business journalist, copywriter, and film coordinator. Outside of office hours, Alex has written web comedy for Channel 4, produced an album which somehow made it into the Billboard staff choices for 2005, and had his first book published in 2008.

Patrick Jeffrey

Patrick Jeffrey /

Contagious - view profile >>

patrick Jeffrey



Patrick is responsible for generating Contagious Trends across the magazine, I/O platform and at our events. He works with the rest of the editorial team to identify, analyse and publish these trends every month, and ensures that the content has a direct and demonstrable relevance towards the marketing industry. Additionally, he delivers Trend Briefings for both brands and agencies around the world and regularly speaks at industry events.


Patrick also writes features for Contagious magazine – either highlighting the latest technology trends or interviewing and profiling forward-thinking brands and startups. Prior to Contagious, he worked agency-side for 4 years, as both a strategist and a producer.

Emily Hare

Emily Hare /

Contagious - view profile >>




Emily is managing editor at Contagious, identifying and analysing the most important developments that are driving marketing, business, design, technology and creativity. She is currently a scholar in the prestigious 2015/16 Marketing Academy. Emily joined Contagious as an Intern back in 2005, after studying English at Exeter and a GAP year spent teaching in China. She has judged at London Innovators Awards and D&AD New Blood, serves on Superbrands’ Consumer council. She is a member of Bloom and mentors at School of Communication Arts 2.0.

Chris Barth

Chris Barth /

Contagious - view profile >>

Chris Barth

Strategist, Contagious Insider, Contagious


Chris Barth is a strategist at Contagious, where he consults on a wide array of projects. He also writes for the award-winning quarterly magazine and online I/O intelligence hub. Prior to joining Contagious’ New York City office in early 2013, Chris covered investing and technology for Forbes. He also produced Steve Forbes’ Intelligent Investing interview series, which featured conversations with global leaders in economics, business and investing. In past lives, Chris has worked as an editorial producer at Major League Baseball Advanced Media, a freelance writer at, and a healthcare consultant at Arcadia Solutions. He graduated with honors from Dartmouth College, where he majored in geographical information systems and Spanish.

Sophia Epstein

Sophia Epstein /

Contagious - view profile >>

Sophia Epstein

Writer, Contagious


Sophia is a writer at Contagious, so spends her days exploring the most interesting campaigns and innovations coming out of the marketing, business and tech sectors. She joined the Contagious two years ago and has since written future-facing features for the magazine focusing on how brands can use new technologies to their advantage – from machine learning-powered predictive analytics to internet of things instant buy buttons. She has also contributed countless articles to the I/O platform, including Insight & Strategy interviews with the people behind some of this year’s most successful campaigns.

Stéphane Xiberras

Stéphane Xiberras /

BETC Paris - view profile >>

Stéphane Xiberras



Stéphane Xiberras joined BETC as a Creative Director in 1999 and was named President and Chief Creative Officer in 2007.

He is in charge of, among others, the CANAL+ account, and is behind the spot “The Bear” which is the most awarded film in the entire history of the Gunn Report.

Stéphane is behind the recent innovative Instagram campaign Like my addiction.

Stéphane is also the inventor of CAI (Creative Artificial Intelligence), a software robot that creates ads and effectively demonstrates the downsides of the industry.

In 2012 Stéphane founded the BETC Start Up Lab, a commando unit within the agency, exclusively dedicated to start-ups. By applying the agency’s knowledge of brand storytelling to their product or service, the lab helps them transform into brands and build a value platform.

Kristina Dimitrova

Kristina Dimitrova /

Contagious - view profile >>

Kristina Dimitrova



Kristina Dimitrova joined Contagious in April 2015. She is a researcher and a writer for Contagious I/O, covering marketing, technology and consumer culture. She also contributes to Contagious Magazine where she profiles the most innovative startups to watch.

Since graduating with honours in Marketing, Advertising and PR from Birmingham City University in 2014, Kristina has been involved in organising events with teams from TEDx and The European Commission. She has account agency experience and has worked on range of projects for fashion technology, education, media and FMCG clients

Greg Cross

Greg Cross /

Soul Machines - view profile >>


CBO, Soul Machines

Greg Cross is a tech nomad on the global stage. He has co-created an International Centre of Technology Excellence in Germany, partnered with an Indian VC firm while based in San Francisco & Tokyo, and built PowerbyProxi the world’s leading wireless power company. In 2016 Greg teamed up with Dr. Mark Sagar to create Soul Machines where he is Chief Business Officer. Soul Machines is focused on humanizing computer technologies by combining a human face with brain models. Whether as virtual customer service agents or human-like characters that engage interactively there is every chance you’ll converse with a “soul machine” in your future.

Wheelys Café

Wheelys Café /

Per Cromwell - view profile >>


Co-founder & Head of the Bikes


Inventor, Designer, Activist and ad-man. After a long and fairly successful career in communication and having got a few generals and a minister of defence fired, he co-founded The Nordic Society for Invention and Discovery. The collected learnings was put into a new project. Wheelys Café. A coffee revolution on bicycles. Great coffee getting to the people, rather than great people having to go get coffee. All this lead to the latest invention in retail . A mobile store. The Moby Mart. 


Lemonade /

Yael Wissner-Levy - view profile >>

Yael Wissner-Levy

Director of Strategic Communications


Yael Wissner-Levy heads content and communications for Lemonade, a VC-backed insurance company powered by AI and behavioral economics. Previously, she served as a speechwriter and communications/brand consultant for political and business leaders, having written for heads of state, CEOs of multi billion dollar corporations, and NGOs. She has an extensive background in media, as both a television news presenter and journalist at various outlets including i24 News (, Israel’s Channel 10, and an editor at Ha’aretz (, and also worked in the US Congress. Yael holds a Ma in International Relations from the London School of Economics.


Nested /

Matt Robinson - view profile >>

Matt Robinson



Matt was the co-founder of GoCardless, a direct debit payments startup which has raised more than £40 million and transacts more than £3 billion per year, where he remains on the board. After leaving GoCardless Matt was buying a house when he saw an opportunity to fix the biggest problem of buying and selling a home; property chains. In 2016, Nested launched to give home sellers certainty of how much they’ll receive and when they’ll receive it. Nested has gone on to raise £47m from Global Founders Capital & Passion Capital.


Lightvert /

Daniel Siden - view profile >>


Co-Founder & CEO


Daniel is an Engineer, Designer and Entrepreneur. He has been designing and engineering light related products and technologies for over 15 years. Originally from San Francisco, Daniel received his B.S.M.E from Carnegie Mellon University in the USA, and his MA in Industrial Design Engineering from The Royal College of Art in London. He won the NESTA (National Endowment for Science Technology and Art) Creative Pioneer award and holds a Diploma in Engineering from Imperial College London. /

Nicholas Oliver - view profile >>

Nicholas Oliver



Nicholas is the founder of, a European start-up that is giving people ownership of their data. By creating a ‘firewall for people’ their vision is to give individuals control over the access, use and value of their decentralised data. Having announced a major partnership with Telefónica Deutschland, recently reached #1 in the iTunes UK trending app chart and continues to build significant momentum. In 2016, Nicholas was recognised as NASDAQ’s Rising Star at the prestigious Founders Forum and now sits on TechUK’s Cloud, Data, Analytics & AI Counsel.

Picasso Labs

Picasso Labs /

Anastasia Leng - view profile >>

Anastasia Leng

Founder & CEO


Anastasia Leng is an ex-Googler & the founder and CEO of Picasso Labs, which helps brands and agencies master the art of visual communication. By combining artificial intelligence with sophisticated machine learning, Picasso Labs measures how consumers’ real-time response to imagery and video changes based on the unique visual properties of each creative, across all the social, paid, & owned platforms that matter.

 Picasso was selected as one of Unilever’s most innovative marketing companies of 2016 and helps brands like Tesco, AB inBev, LVMH, Heineken, Four Seasons, & Samsung understand the visual preferences of their audience, reduce creative guesswork, and improve marketing performance.


The most critical topics, campaigns and trends shaping tomorrow.

Most Contagious identifies the most important issues, campaigns, brands, agencies and trends impacting modern marketing today. We reveal the biggest threats and opportunities to help you navigate the complex landscape and win in 2018.


Key themes include: the rapidly growing impact of brand and corporate transparency; the merge of politics and culture; the realisation of artificial intelligence in creativity and the need for long-term thinking amongst brand owners. 




The world’s smartest marketing is never created in a vacuum. Learn about the cultural themes of the year and the challenging context they created for brands and communication.



Join Jigsaw UK’s CEO, Peter Ruis and The Corner’s founding partner, Tom Ewart, to learn how and why this fashion retailer took a pro-immigration stance with its latest campaign. Looking to next year, any brands that want to matter in culture must become increasingly confident at navigating the fine line between politics and lifestyle.



Contagious has painstakingly selected a handful of brave, inspirational companies that are raising the bar in key areas such as data, retail and AI. Learn from the founders themselves how these disruptors could indelibly impact different sectors.



Understand the new benchmarks in business openness that you will need to master in 2018. Enlightened by the most radically honest startups and companies, you’ll learn why transparency should be embedded into your marketing strategy moving forward.



What can you and your business expect from 2018? Daniel Franklin, the executive editor of The Economist and the editor of The World In 2018 will unveil next year’s global trends that will shape culture and business.



As contagious brands have updated their portrayals of women in recent years, it has emerged that toxic male stereotypes are also turning-off customers. Learn how you can become more relevant next year by embracing the changing face of masculinity.



This landmark campaign for Canal+ proves how AI can be marshalled to enable creativity, rather than replace it. Stéphane Xiberras, president and chief creative officer of BETC, Paris, will explain how to generate personalisation at scale.



Contagious has painstakingly selected a handful of brave, inspirational companies that are raising the bar in key areas such as data, retail and AI. Learn from the founders themselves how these disruptors could indelibly impact different sectors.



In today’s polarised world, how do you bring people together and generate hundreds of millions of views for your content? By painstakingly asking the leaders of every major religion to take part in your crazy idea. Mark Woerde, co-founder of the Dutch agency Lemz, will tell the remarkable story of using the power of creativity to unite people – and religions – across the globe.



The world’s biggest retailers, such as Amazon and Alibaba, are ploughing serious investment into a new generation of staffless, seamless retail stores. Find out how you can take advantage – rather than be caught out by – this important development in retail and mobile data capture.



In this session, we’ll interrogate the most exceptional and inspirational campaigns of the year, illuminating the secrets behind what makes them stand-out from the rest of the pack – secrets that your brand could adopt to win in 2018.



Contagious has painstakingly selected a handful of brave, inspirational companies that are raising the bar in key areas such as data, retail and AI. Learn from the founders themselves how these disruptors could indelibly impact different sectors.



Data is, arguably, the single most important factor behind the success of modern-day brands. Discover fresh impetus and perspectives on how you can use dynamic data to your advantage.



Linda Bernardi, author of The Inversion Factor, believes that we are on the cusp of the biggest ever disruption in brand and product marketing. At Most Contagious, she will explain how AI is changing the rules of the game and how – in the future – your brand might become your greatest enemy.



Learn how this New Zealand startup is humanising computing by imbuing avatars with emotional intelligence and how this could transform every single customer service offering in the next few years.



The feisty brewery’s global head of marketing, Sarah Warman, shares how the company’s internal initiatives are gaining attention externally and how its community-based approach to marketing communications and disruptive PR initiatives are helping the rapidly growing brand gain disproportionate attention.



The team from McCann, New York will explain the genius behind the decision to build a statue championing gender equality, showing you how to turn a niche category into something the whole world has been talking about (and taking selfies with).



Take away a systematic Contagious framework for how you and your business can win in 2018. Absorb the most pressing opportunities and pitfalls to avoid, leaving with clarity on where to focus your attention in January.



Digest and dissect the day and what it means over a drink with your peers and new connections.





For group bookings or any other queries please get in touch; / +44 (0)203 206 9264



The acclaimed Most Contagious exhibition space gives delegates a chance to immerse themselves and get hands-on with the future of media and technology shaping how marketers will reach and engage consumers in the near future.



The Vanishing Act

The Vanishing Act /

Found Studio

Found is an award-winning creative content studio. It makes captivating content that resonates with global audiences through the art of visual storytelling – from filmmaking to VR.

The Vanishing Act /

Found Studio

Vision Quest

Vision Quest /

Joanna Hir & MuArts

Designer Joanna Hir has teamed up with MuArts, a brain-computer-interface company, to create accessories linking braintech with fashion design. Headpieces and earrings use EEG technology to let users predict, control and manage their brain states, in real time.


Vision Quest /

Joanna Hir & MuArts


Sensiks /

Geometry Global

Geometry Global has partnered with Sensiks to create immersive experiences that can help to emotionally connect consumers to brands. These ‘sensified’ experiences synchronise sound, vision, smell, temperature, air flow, taste and vibration to create a fully customisable experience. At Most Contagious, visitors will be immersed in new worlds that stimulate all their senses.

Sensiks /

Geometry Global


Joto /


Joto is a robotic drawing board, which turns pixels into pen and ink. It is an award-winning product and has been used by major brands such as Twitter, Google, and IBM. Joto is building new ways to discover digital content. It’s reimagining a world where people can feel connected beyond the screen.

Joto /



Lightvert /


Lightvert is an outdoor augmented reality technology company.

Our first product, ECHO, produces hyper-scale digital images in prime locations.

 ECHO, unlocks new premium advertising real estate by using the persistence of vision (PoV) effect to generate a fleeting but striking image in the eye of the viewer, from a single vertical line of light.

 ECHO is an entirely new type of augmented reality display technology, which generates digital images in the real world without the need for a screens, apps or glasses.

 Lightvert have completed their first commercial ECHO unit capable of producing commercial images up to 30 metres in height, and are now looking to work with creative agencies to generate award winning first uses of this amazing new technology. 

Lightvert /


The Economist

The Economist /

The Economist

The world’s population is projected to reach 11 billion by the end of this century. Feeding that many people is a huge challenge, which is further complicated by the impact of climate change. That’s why some people advocate eating insects as a crunchy solution to feeding people sustainably in the future. Visit The Economist today to taste and see if you’re ready for a world where we eat insects, and learn more about our special subscription offers.

The Economist /

The Economist


Pavegen /


Pavegen, is the global leader in harvesting energy and data from footfall.

Our mission is to make our technology available to all communities,

empowering people for a better world. Our patented technology connects people to sustainability and smart cities, creating powerful experiences which convert footsteps into off-grid energy, rich data and rewards.

Pavegen supplies both permanent installations and experiential activations and we can power off-grid applications such as games, lighting, and environmental monitoring. Founded in 2009 by Laurence Kemball-Cook, Pavegen has delivered 150 projects in 30 countries, working with iconic brands including Google, Du, Adidas, Coca-Cola, Heathrow Airport, Shell and Westfield.

Our latest model, the V3, won the 2017 Smart Cities Interactive Innovation award at South by Southwest.

Pavegen /



Inition /


INITION, established in 2001, is a multi-award winning London based creative innovation company. Specialising in immersive experiences through technology, we deliver bold and in depth experiences connecting brands to consumers globally, as well as content and technologies to teams. We like to put people at the heart of every experience. This is the passion that fuels our love for technology and search for innovation.

Inition /



People.IO / is an innovative start-up improving relationships between brands and consumers. A mobile app, launched in February 2017, and has a growing user-base of 18-25 year olds based in the UK. Based on the principle of rewarding people for their time and attention, gives users ‘credits’ every time they generate personal data; from answering daily questionnaires to connecting their Spotify account or engaging with a brand. These credits can be redeemed in the marketplace, providing tangible value for their data, with rewards such as gift cards and subscriptions.

People.IO /



The Small But Perfectly Formed Award 


Some of the best startups featured in Contagious magazine’s Small But Perfectly Formed section take to the stage throughout the day to pitch their business to the audience and compete for the SBPF award.

Our 2017 shortlisted companies are:



This startup is combining AI, transparency and behavioural economics to create a radical new business model for the insurance industry. Lemonade already holds the world record for the fastest claim settlement process (three seconds) and has quickly enlisted thousands of avid fans in the US.



This technology company has designed and prototyped a hyper-scale digital outdoor display system based upon the persistence of vision effect. The Echo produces digital outdoor images up to 200m tall with an incredibly small footprint.




This is a marketplace that puts consumers back in control by allowing them to dynamically license their data and attention to brands. The platform enables consumers to earn credits by sharing information and engaging with content or updates from relevant businesses.  Credits can be exchanged for products and subscriptions to their favourite brands.




Nothing much has happened in retail in a very, very long time. But with revolutions in both automation, autonomy and logistics round the corner, a new kind of store in needed.

Is this even possible? Wheelys is quite sure it is, because it has already built it and will share this vision on stage.



This company measures how the content of an image impacts its performance. At a time when marketers have never had to be more data-driven to succeed, the creative still remains a mystery to many. Picasso Labs has created a way to gather real, actionable creative insights that lead to deeper audience understanding and performance impact.



An ambitious new company with a track-record of startup success. Nested helps people sell their property quickly without compromising on price, saving them months of stress and uncertainty.



91 Brick Ln, London E1 6QR